Category Archives: Guest Bloggers

Guest Bloggers Wanted

Guest bloggers wanted for the PPG Publisher’s Blog! If you have some truly helpful advice to share with aspiring and established authors, we’ll consider it. Here are our guidelines.

Guest Bloggers Wanted

Guest Bloggers Wanted to Inspire Budding Authors

There is already plenty of guidance out there (and on this blog) that warns authors about the possible difficulties they may experience during their book publishing journeys. This type of advice has value, for sure. But your guest post should be inspirational rather than cautionary.

Do you have a success story of your own to share? If you landed on a bestseller list, which one was it? Did you sell more copies of your book than expected? Did you receive some great book reviews from your fans? How did you do it? Share your inspirational advice with others so they can learn how to achieve the same. Show them the wonderful possibilities that will help them keep themselves inspired.

Guest Bloggers Wanted to Educate Indie Authors

Some authors prefer to start with self-publishing and build a solid fan base before approaching trade publishers to take on their books. This way, they’re more likely to sign a traditional publishing deal.

Others prefer to remain independent. Once they see how much success they can have on their own, why share their profits by handing over the reins to someone else?

What tips do you have for these indie authors? Where can they find the best book cover design templates for free? How can they convert their manuscripts into .EPUB and .MOBI ebook files for publishing on Kobo and Amazon? Do you have any helpful book printing tips for paperbacks or hardcovers?

What advice do you have that will make life easier for indie authors everywhere? Share it here so you can help them to self-publish more easily.

Guest Bloggers Wanted to Share Writing Tips

The purpose of this blog is to provide free tips that help aspiring and established authors with every aspect of the book publishing process from conception to publication. Writing. Graphic design. Editing. Proofreading. Indexing. Publishing. Printing. Sales. Marketing.

Since I’m a TESOL-certified sales coach for authors, my blog already contains lots of post-publication content regarding book sales and marketing. More pre-publication advice, specifically tailored toward helping writers complete their manuscripts, is also very welcome here. (Click here to view examples of past writing-related posts.)

How Do You Submit Your Original Content for Consideration?

If you have a guest post that meets all our criteria, please contact us here to tell us more about it. If we like the idea, we’ll ask you to email it to us in Microsoft Word format.

To keep the flow of information open and easy for everyone involved, there aren’t any hard and fast deadlines to meet nor specific word counts that must be met. We ask only that your guest post contains more than 300 words. And it must be original content that has never been posted online anywhere else.

Please provide an author photo along with your post. To ensure all guest bloggers receive as much value from this experience as our subscribers do, you are free to promote your own books/websites/projects here. Place links and information of this variety within an author bio at the bottom of your post.

Can You Re-post This Content Elsewhere Online?

You will remain the copyright owner of your guest post on the PPG Publisher’s Blog. However, to protect the SEO of both this blog and your content, please refrain from reposting it anywhere else within 60 days of it being posted here. If/when you do share it elsewhere, you must attribute the original source by including the following message at the top or bottom of your re-post:

This post first appeared on the PPG Publisher’s Blog:
insert direct link to the original post here. It has been republished here with permission.

Why do you want to refrain from re-posting it anywhere else within 60 days of it being posted here? And why do you want to include that notice on your re-post? There is a very good reason that will protect your own blog’s ranking on search engines such as Google. This ebook provides important details as to why. Protect yourself! Make sure you read it before guest-posting or sharing anyone else’s content on your own blog.

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Writer School

Michael LaRocca Talks Writer School?

In this guest post, Michael LaRocca talks writer school. Is it necessary?

Here’s something from my mailbag. “Dear Michael, do you need to do good in school if you want to be a writer? I stink at school and all my friends laugh at me when I tell them I want to write, but I’m serious.” Followed by a sentence or two of “I need your words to encourage me” or some such nonsense.

Fortunately, a writing sample is rarely attached. If it is, either it’s excellent or it stinks like rancid yak butter.

Do you have to be good in school? Given what’s passing for English in some places, I’d certainly like to see more effort given to school. If you’re a student reading this, please try to learn something while you can.

If you aspire to be an author and you did poorly in school, or if you’re just plain uneducated, don’t let it stop you. What we do as authors isn’t taught in school. They teach grammar, and bless them. I can’t teach that subject. If you’re very fortunate, you’ll stumble across some teachers who teach you how to think. But thinking is the beginning of writing, not the end, and grammar can be fixed later if you find some long-suffering editor who’s willing to do it.

In other words, school can help you with the first step or two of your journey to becoming an author. Considering how many steps come after those, don’t be discouraged by test results and report cards.

To distill what you think, feel and believe from all the trash floating around in your head, and then to actually put that on paper the way you mean to put it, is a skill that only comes from years of practice. They don’t teach it in school. At least, no school I’ve ever attended.

Also, remember that you can never learn how to write books. You can only learn how to write the book that you are currently writing.

Our emailer then mentions that her friends laugh at her when she tells them she intends to write. Why does she care? I’ve lost count of how many projects I’ve undertaken despite criticism. Not just writing, either. Life. But let me narrow my focus so I can end this rant.

I shouldn’t have to tell you why you write. You don’t need my vindication or anyone else’s. If those who haven’t even read your work can discourage you, maybe you should give up. Or leave it all in a file cabinet somewhere for people to find after you die.

But I can tell you this. If you’ll let something as silly as your grades in school stop you from even beginning to write in the first place, nothing you have to write is worth finding after you die. And if you’re angry at me for saying it, good. Prove me wrong. Write a book.

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I’ve been paid to edit since 1991 and still love it, which has made people question my sanity, but they were doing that before I started editing. I got serious about my writing in 1978. Although I’ve retired more times than Brett Favre, I’m writing my 19th book. Learn more about me at MichaelEdits.com.

© Michael LaRocca 2019



Car Horns

{Author’s Note: I wrote this piece called Car Horns in 2005. I live in North Carolina now. One day I’ll write about turn signals.}

Car Horns by Michael LaRocca of MichaelEdits.com

Let’s pretend that you live in China. Let’s also pretend that, unlike me, you own a car. A Volkswagen Santana, of course. Who do you honk the horn at?

Well, you honk at everyone who’s in your way, and who you think is in your way, and who you are passing, and who you think is trying to pass you. Every bicycle needs a honk in case the driver can’t see you. Every pedestrian, most definitely, because they’re not looking at anything except their feet as they float out in front of you, or the text messages they’re sending on their cell phones.

Every car does this, and the roads become a constant cacophony of car horns. The noise is such that everybody tunes it out in order to function, so the horns are pointless. Nobody is listening to the horns. Some of us wear MP3 players cranked up to full volume specifically to block the noise, which is why we’re deaf. But honking is a habit the Chinese driver can’t break. It’s like breathing.

Okay, now here comes a legitimate reason to honk the horn, an emergency, perhaps some fool walking right in front of your car. What do you do? Flick the headlights. Just how stupid is that? If he can’t hear your horn, he sure can’t hear your headlights. Of course he can’t see your headlights, because he’s not looking at you. That’s what caused the crisis in the first place. Plus, it’s daytime. Nobody can see headlights in the daytime when he’s facing the other direction.

I offer this little tale for authors who wonder why I prefer understatement. Exclamation points and superlatives are your car horns. Save them until you actually need them.

{Author’s Note 2: I gave this to one of my Advanced English Writing classes in China. They weren’t offended. Hey, it never hurts to check. Beep beep!}

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I’ve been paid to edit since 1991 and still love it, which has made people question my sanity, but they were doing that before I started editing. I got serious about my writing in 1978. Although I’ve retired more times than Brett Favre, I’m writing my 19th book. Learn more about me at MichaelEdits.com.

© Michael LaRocca 2018/2019