Why does your non-fiction book need an index?

Why does your non-fiction book need an index? Non-fiction readers expect to find an index in the back of your book. They also expect your information to be completely accurate. You can hire fact checkers and indexers through PPG to help you accomplish this.

Why does your non-fiction book need an index?

Why does your non-fiction book need an index?

So, what exactly is an index? Why would anyone look for one at the back of your book if it already has a table of contents at the beginning? Tia Leschke (2010) explained it perfectly with this comment, “A good index is a roadmap to information. It leads readers to all the information on a particular subject, and it also leads readers to related information that might interest them.”

Why does your non-fiction book need an index?

A non-fiction book’s table of contents can direct readers to whole sections of a book where they might find a particular topic of interest. An alphabetized index takes it a step further. It allows readers to pinpoint the exact pages within the book where specific names or terms can be located. For example, an author might want to refer back to a specific detail in a book that discusses “print-on-demand (POD)” technology, but he or she may not recall exactly which page that detail is on. The quickest way to find it is by referring to the index at the back of the book where all the possible pages are indicated together in one place beside that term.

Indexes in Ebooks?

With ebooks, usually the index isn’t even shown as part of the “Look inside” feature on an online store. So, the lack thereof wouldn’t prevent someone from buying the ebook. That said, readers who read your ebook in the past may want to review it again in the future. Perhaps, there is a certain name, phrase, or event they want to reference again. But they can’t quite recall the word(s) they’re looking for. This is the perfect example of a time when they will refer to the index to trigger their memory.

Case in point, indexes can be as helpful in ebooks as they are in paperbacks and hardcovers. PPG automatically produces an Adobe PDF/DRM ebook along with the POD paperback or hardcover version of each author’s book; therefore, the ebooks are formatted consistently with the index intact.

PPG’s Indexing Process

The indexing portion of PPG’s publishing process is completed after the author has approved the interior design of the book. From there, the approved .PDF is sent to the indexer to complete the index in MS Word format based on this final word placement. That MS Word.doc is then returned to the designer to pop into the back matter of the book. From here, the first physical proof of the book is printed. It’s then sent to a professional proofreader for yet another once over with yet another fresh set of eyes. Attention to detail is critical in the book publishing process, and we make sure every section of every book receives equal attention to detail by our qualified team.

Make no mistake, many non-fiction readers will scan through the index at the back of a book before making a buying decision on that book. If they’re unable to find the specific information they’re looking for, they won’t make the purchase. That’s how important an index is, so be sure you include one in your non-fiction book.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2020 Polished Publishing Group (PPG). All rights reserved.

6 Important Questions to Ask a Book Publicist

6 Important Questions to Ask a Book Publicist

6 Important Questions to Ask a Book Publicist

Book publicity can be an incredibly valuable service to authors, and it has a price tag to match. So, it is important you understand that value ahead of time. Here are 6 important questions to ask a book publicist before hiring him or her.

  1. Will you read my book? That sounds like an odd question to ask an organization you’re hiring to help you promote yourself and your book, doesn’t it? But it’s an important question to ask. In my experience, many publicity firms won’t read your book unless you insist on it. Perhaps, they don’t need to. Ask them for clarification about this.
  2. What are your prices? Ask for a price list of all their program options, and ask what services are included in each program.
  3. What additional costs are involved in this process: do you want additional postage fees sent to you upfront and/or throughout the campaign for sending out review copies; how many physical review copies do you want mailed to you ahead of time; do you send these review copies out to low-ranking individual bloggers or to high-ranking relevant media outlets?
  4. How many of the interviewers you book for me will actually go through with the interview? Do any of them cancel at the last minute, after receiving the free review copy, and then post that book on Amazon for sale? (Believe it or not, this happens. And, yes, you’re right—it’s unacceptable.)
  5. Do you expect to include my personal phone number and email address on the press release you send out to the media? Will you share that press release publicly online via your website and/or any other websites? How do you protect each author’s privacy in this regard?
  6. Will your firm find relevant and recognized media outlets who are willing to accept any guest posts I’ve written that link back to my own blog?

Start with those six questions and see where they take you. You’ll learn a lot about the firm you’re dealing with through them. Make your decision from there.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2020 Polished Publishing Group (PPG). All rights reserved.

Print-on-Demand (POD) Limitations [Endsheets Endpapers Endleaves]

Some clients come to PPG wanting us to help them design and publish hardcover books they can also sell online. This is possible. But there are limitations with print-on-demand (POD) books, particularly when it comes to endsheets endpapers endleaves. You can only produce this feature using a traditional offset printing press and manual binding process. In this post, I’ll touch on why this is the case.

Digital Book Printing Limitations [Endsheets Endpapers Endleaves]: taken from https://www.bookmobile.com/book-production/hardcover-book-printing-know-how-printed-endsheets-and-endpapers/

As you can see above, one side of each folded piece of paper is glued to the insides of the front and back covers. This is what creates endsheets. It is a careful manual binding process that must be completed by a person. As such, it can’t be done by a POD printer. Digital POD printers are designed to mechanically print and bind individual books quickly.

POD Limitations [Endsheets Endpapers Endleaves]

Here’s another POD limitation. As I discussed in a past post regarding book trim sizes, digital printers can only handle certain paper sizes and weights. Because of that, you’re limited to certain book trim sizes, binding types, and paper stocks/colours if you wish to sell POD books online (which most of us do nowadays). Digital printers simply cannot handle the thicker paper stock that is used to create printed endsheets as illustrated below.

A Possible Solution to Have it Both Ways

When it comes to your book binding options, it is possible to produce a POD case-wrapped hardcover. But you cannot print anything on the inside of POD book covers. Nor can you insert endsheets with a different (thicker) paper stock than the book’s interior pages.

If you wish to have a traditional case-wrapped hardcover book created with printed endsheets inside, you can have this. A traditional printer in your area can print it for you. You just won’t be able to sell it online. You’ll have to sell those books direct. That said, you can also hire one of our graphic designers to produce a second POD version of your book that can be sold online. It will be almost identical to the traditionally-printed book; but the interior paper will be thinner, and there will be no endsheet included. It’s up to you.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2020 Polished Publishing Group (PPG). All rights reserved.




How Much Does It Cost to Publish a Book?

How Much Does It Cost to Publish a Book?

How Much Does It Cost to Publish a Book?

One of the first questions every author has is: how much does it cost to publish a book? Well, that depends. What type of book do you wish to publish (e.g., ebook, paperback, hardcover)? Where and how do you want it distributed (e.g., online and/or traditional distribution networks)?

For a full list of the questions you should be asking and answering for yourself, I recommend you click on this link and read through it. Once you’ve done that, you’ll know which of the two below options most applies to you and your particular book project.

How Much Does It Cost to Publish a Book Economically?

The fact is, traditional book publishing methods don’t work well for everyone. More and more, I come across people who want to publish a book for all kinds of different reasons—to promote a business, fulfill a lifelong dream, commemorate a special occasion, et cetera—and they want it done quickly (e.g., within four to six weeks), and with a minimal upfront investment.

These are the people who would rather utilize online algorithms to grow their readership than spend any amount of money on traditional forms of book promotion. These authors also want full control over their own creative processes and release dates, and they’re fine with selling their books online only.

For a long time, I resisted this idea. I held to my belief that it’s impossible to produce a quality book within such a short time period, and especially without the support of a full professional publishing team. But then, one evening, while I was researching bestselling strategies for authors, I came across a Forbes article that began to shift my thinking. I learned the strategies today’s top independent authors are using to self-publish and sell massive quantities of books online. With this step-by-step program designed specifically for do-it-yourselfers, your only cost will be copy editing. That’s it, that’s all.

How Much Does It Cost to Publish a Book Professionally?

For those of you who wish to produce a professional-quality book than can be sold both online and through the traditional book supply chain, you’ll require the support of a full book publishing team behind you. Here is a list of the various costs associated with hiring such a team. These prices may vary depending on whether you use a project manager or hire your own editors, designers, et cetera, to work with directly. But it will give you a pretty good idea of what to expect.

Average Price Breakdown Per Service

Individual Services (all in CAD) Timeline (Weeks) Average Prices
Copy editing per word 2 to 4 From $0.03
Proofreading per word 2 From $0.02
Stylistic editing per word varies From $0.04
Substantive (structural) editing per word varies From $0.06
Indexing services per word 3 From $0.02
Ghostwriting per hour varies From $50 to $75
Copywriting per hour varies From $25 to $75
New ebook cover design 1 From $250 to $500
New paperback/hardcover cover design 1 From $1,000 to $1,500
New paperback/hardcover interior design and layout 2 From $2,500 to $3,000
New paperback/hardcover cover design and interior layout combined 2.5 From $3,500 to $4,500
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2020 Polished Publishing Group (PPG). All rights reserved.




From Pen to Print: Advice from the Author of ALLERGY BOOKS FOR KIDS!

From Pen to Print: Advice from Michelle Nel

From Pen to Print: Advice from Michelle Nel

I recall as a child wandering the library stacks, the pile of books in my arms growing steadily, teetering ever precariously. Author has been a title I have yearned for since childhood. Albeit not for lack of trying, each attempt to write was quickly foregone as frustration would ensue. I wouldn’t call it writer’s block as much as an underlying lack of direction or purpose. A turn in life’s path brought forth my passion to write as well of what to write. Navigating life with my son’s multiple anaphylactic food allergies has inspired my journey of ‘author’ … an entrepreneurship penned from passion.

In search of a creative manner in which to share allergy awareness, my mind began to reel with an unremitting onslaught of rhyming words. Penning each phrase before forgotten, I would frequently jump from bed or stop mid-street to scribble on a scrap of paper or the palm of my hand.

Once my stories were written, I then faced the challenge of bringing them from pen to print. With most publishers only accepting submissions from pre-published authors a scenario is created similar to that of ‘chicken before the egg’.

Click here to buy My Immune System Needs Glasses

Click here to buy My Immune System Needs Glasses

With time and the test of patience, I was unwavering in my belief that all would unfold as it should. Dismayed, but yet determined, I posted an online plea with an allergy parent support group. In my search for an illustrator (or anyone with an artistic inkling), unbeknownst to me right there amidst my allergy moms was Jennifer Terry, artist and graphic designer from Colorado, USA.

For five years now, Jennifer and I have worked together, our partnership as seamless as our vision. Jen and I have never met nor video chatted and we have seldom texted (as I do not have US data on my phone). It has been with only intermittent emails that we have created this series solely by sharing a passion, one fueled by the purpose found in sharing allergy awareness.

What advice may I offer? You must believe in the purpose of what it is you write, be mindful to measure your success only against yourself, allow openness for constructive critique (thank you Kyle Dine), and finally, follow your heart! As the dedication in my fourth books reads “ For my friends, who have been ceaseless in their support, offered kind critiques, as well graciously gifted me their time, talent and technical abilities. To pursue one’s passion requires an intrinsic belief in its plausibility and purpose; to know others recognize your journey’s worth is validating as well abundantly humbling”.

There is much in life I am unsure of but I know this to be true, navigating life with my son’s allergies, autism, language and learning delays has allowed me the opportunity to grow into a better and more empathetic person. He has shown me the beauty in viewing life not just outside the box, but that there is no box. And the rewards, financial gain will come, what is priceless has been the friendships found and that the books are being embraced.

It would be an Ottawa allergy dad/businessman who after reading my first 2 books (then print-on-demand) offered to pay for a full print run of each. With both high-quality work and winning customer service I have returned now four times to the same family run printers, Sotek Graphics, in Orleans, Ottawa. Last month, in order to help me hand in my book 4 printing file the owner met me at a gas station on the side of highway, an hour from his business!

Click here to buy See You Later Allergygator

Click here to buy See You Later Allergygator

During a time of single mom struggle, my gas and hotel were paid for by the owner/editor of Allergic Living Magazine, Gwen Smith, so I might attend the Canadian Anaphylaxis Conference three years ago. Gwen went as far as to allow me a corner of the A.L. Magazine table from which to share and sell my books.

I met Peter Ausland, editor of Ottawa Parenting Times Magazine through attending the Parenting Times Children’s Expo. Peter allowed me such an act of kindness I am still in awe. And when technology has had me in tears, many a time others have stepped in to offer not just a tissue but tech support.

There is no right way nor a singular road, be true to yourself and never lose sight of the passion that brought you to begin your journey with ‘words’. Along with his allergic lessons, I have instilled in my son that allergies and autism are what one has, they do not define who one is nor will they determine what one does or may become. I do not believe in disabilities only in the beauty found in different abilities.

With a love of reading bound by my fondness of books themselves, I am equally excited and honoured to sit as a new board trustee for the Augusta Township Public Library. This historical gem welcomes with its stone structure, red door, and the warmth found by stacks of books placed upon wood shelves.

Nestled near the St. Lawrence River, the Old Algonquin School was built in 1833 and was Ontario’s longest active schoolhouse at 133 years. The Augusta Township library began its conception inside the schoolhouse in 1896. Incredibly, in sharing of heritage and house, should you wish to read or hold a reception the Augusta Township Library welcomes rentals of the schoolhouse.

Click here to buy There Are No B List Allergies

Click here to buy There Are No B List Allergies

What has been the biggest benefit? Having others share how much the books have been enjoyed, that they instill equal laughter as lessons learnt. But the greatest reward has been watching my son as he reads ‘his’ books, for this journey, an entrepreneurship penned by passion, is one we take together.

I smile to think that wandering the library stacks, a pair of little arms will embrace a pile of books, mine sitting on the top teetering precariously.

Michelle and Jennifer are honoured their books are housed in the resource library at CHEO (Children’s Hospital of Eastern Ontario). Michelle has participated in the CHEO open doors event sharing her experiences as a parent navigating allergies.

Michelle was nominated top five food allergy books by BAAAB – The (San Francisco) Bay Area Allergy Advisory Board.

Allergic Living Magazine has published a review for each book as well Michelle has several published articles in A.L. Magazine as well on the BAAAB webpage.

Michelle was interviewed on CBC radio ‘All In A Day’ by Giacomo Panico also she has participated in the Parenting Times Magazine/Ottawa Children’s Expo. 

CLICK HERE TO BUY NOW

Michelle is a member of the AOE, Ottawa Arts Council as well is a board member for the Augusta Township Public Library.

ALLERGY BOOKS FOR KIDS! Michelle and Jennifer have aspired to create books which not only engage children who have allergies, but that they might also be used as resources to aid with allergy education. Michelle and Jennifer are pleased to share the upcoming release of their final two books thus completing the Allergy Books For Kids series of six.

Michelle was born in 1972, Gravelbourg, Saskatchewan although her parents’ home was in the neighboring village of Hodgeville.  From this small prairie community Michelle’s family moved to Saskatoon, then again to Kitimat, a coastal city in Northern British Columbia. A final childhood move, taken by ship, brought Michelle to the home where she grew up in the Vancouver suburb of Burnaby.

In 2007 Michelle moved from Langley, B.C. to Canada’s capital, Ottawa, Ontario. Most recently Michelle now calls home to Augusta Township, a picturesque piece of rural Ontario.

WEBSITE: www.allergybooksforkids.ca

TWITTER: @allergybookmom

LINKEDIN: Michelle Nel

FACEBOOK: Allergy Books For Kids – Author Michelle Nel

© Michelle Nel 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




3 Reasons Why You Should Write Your Life Story

write your life story

write your life story

For a long time now, you’ve been thinking you may one day write your life story. But the chatter inside your mind has you second guessing this choice. Maybe you’re waiting for someone else to give you the go-ahead—the permission—to move forward with this project. You may fear failure. Or, you may fear that your book could one day become a massive success. And maybe that level of success will shine a light on all the dark corners of your life for everyone to see, or maybe it will separate you from cherished family and friends. These fears can be daunting, whether they’re right or wrong, true or false.

3 Reasons Why You Should Write Your Life Story

So many questions may be running through your head. What will people think of me? Will they understand or will they judge me? Will this hurt or embarrass the ones I love? Should I do it?

There are a lot of articles out there on how to write your life story. But, today, I want to talk about 3 reasons why you should write this important story. I want to help you past the fear that is holding you back so you can stop procrastinating and move forward with it. After all, you’ve been thinking about doing this for a long time now. Haven’t you?

1. It’s the story you know best.

The best way to learn how to write a book is to start with a story that is most familiar to you—your own life story. There is no character research to be done. You won’t even have to create fictitious scenes out of thin air. Everything is already there at your disposal, inside your memory. All you have to do is sit down and write it.

Where do you start? Well, I recommend starting with any pivotal moment that stands out in your mind, that you’ve thought about many times. Write it down. Then write down the next moment. And then the next one. You can rearrange the timeline later, as you’ve written out more scenes from your life. The important thing is to start.

“Start writing, no matter what. The water does not flow until the faucet is turned on.”
~Louis L’Amour

Do this religiously every evening, one scene at a time. The next thing you know, you’ll have a full book written.

2. It can be therapeutic for you.

You may find, as I did, that writing out certain scenes from your life is a therapeutic way of purging negative emotions—especially when it comes to writing about traumatic experiences. As you explain the situation and your reactions to it, you may also gain new insight that helps you heal, forgive, and move forward anew.

When it comes to your life story, there are no hard and fast rules on how to structure it. Just write. Let whatever comes to mind flow out through your hands onto that computer keyboard without judgement. Write from your heart. Feel it all again as you write it. By doing so, others will feel it when they read it later on. It will be that much more impactful. Which brings me to…

3. You may just help someone.

Lisa Nichols is a bestselling author, transformational coach, and professional speaker. She’s also one of my top sources of inspiration whenever I need a boost. What I love most about Lisa is her willingness to share her life story with others—including all the times she’s fallen during her lifetime.

Lisa is unapologetic about her journey. She encourages others to stand on top of their stories rather than carrying them as heavy baggage. One of her favourite sayings is, “The truth is sexy!” And she’ll help you to realize that if her truth is okay to share openly, then so is yours. You have nothing to hide or fear or protect if you’re sharing your truth in a productive way with genuinely helpful intentions.

“There’s a calling on your life that you don’t get to shake, and its only yours. No one else has the same calling as you. … I need you to fall in front of me. Because I’m not watching you when you fall. I’m watching how you get back up again. … I need you more than you need you. When you cross my path, and I watch you keep working at it, and I watch you keep coming back, you put oxygen in my chest.” Lisa Nichols, Mindvalley keynote

That’s perhaps the greatest reason why you should write your life story. In doing so, you may just help someone else.

One Important Disclaimer

No publisher can answer all your questions for you—particularly any legal questions you may have about writing certain controversial scenes or “characters” into your personal story. It’s always best to consult a qualified trademark, copyright and entertainment attorney in your area with these types of questions. Only a lawyer can provide you with legitimate legal advice.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2020 Polished Publishing Group (PPG). All rights reserved.




Why Ian Dainty Says B2B Content is So Important for Non-Fiction Authors

Ian Dainty

Ian Dainty

There is a lot of information on this blog that caters specifically to individual authors; but, until today, there wasn’t much here for the business authors—the executives who produce non-fiction books as part of their corporate marketing strategies. That’s why I was so grateful to connect with Ian Dainty on LinkedIn recently. As a CEO, business-to-business (B2B) sales and marketing coach, strategic business advisor, speaker, trainer, and B2B blogger, Ian is the perfect person to fill this “content void” on the PPG Publisher’s Blog.

I’m sending out a special thank you to Ian for allowing us to share this recent post from his own blog titled ‘Why B2B Content is So Important’ as it provides a fresh perspective (including relevant statistics) to back up so much of the other information here. Not only is it valuable to have a book published and available online nowadays, but it is also crucial to have a diversified platform to promote that book through because, as Ian states below, “…People gather information from mixed sources. So you need to put your content on a few social media sites. Blogs, LinkedIn, Twitter, Youtube and Google+ are relevant for B2B buyers.”

* * *   * * *   * * *

Ian Dainty on content marketing

Ian Dainty on content marketing

Everyone is telling you that you need more and more content in order to grow your business.

But you’re not sure why it’s so important, and how to ensure you are getting the right content in front of your potential clients.

And there is so much content on the web that you wonder if your content is going to matter, and will the right people see it?

Let’s have a look at why B2B content is so important, and how to ensure the right people see it.

Importance

The reason B2B content is so important is because that’s how your potential clients are judging you, and more importantly, finding you now.

Here are some significant statistics for you to know.

1. 90% of B2B buyers say when they’re ready to buy, they’ll find you. (Earnest)
2. 94% of B2B buyers report conducting some degree of research online before making a business purchase. (Acquity Group)
3. Content creation is marked as the single most effective search engine optimization (SEO) technique. (Marketing Sherpa)
4. Most buyers are 50-60% of the way into the buy cycle before they’ll talk to you (Earnest)
5. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (CMI)
6. 81% of B2B CEOs believe that the importance of marketing has increased, and 46% of them say significantly. (Stein IAS)
7. 73 percent of tech buyers surveyed said they consume two to eight assets (articles, videos, eBooks, pdf’s, etc.) before they purchase. (Eccolo Media)

Ensure Your Content is Relevant & Distributed Properly

The other side of the marketing coin is to ensure your content is relevant and distributed to the right platforms for maximum viewing and effect. Here is why that is so important.

1. 66% of B2B marketers with a documented content strategy feel they are effective, vs 11% of B2B marketers who don’t have a content strategy. (CMI)
2. 78% of CMO’s think custom content is the future of marketing. (Ragan)
3. Peer reviews matter. Ensure you have case studies and testimonials that sell. Customer testimonials are the most effective form of content marketing. (SocialTimes)
4. People gather information from mixed sources. So you need to put your content on a few social media sites. Blogs, LinkedIn, Twitter, Youtube and Google+ are relevant for B2B buyers.
5. 87% of B2B marketers use social media to distribute content. (CMI and Marketing Profs)
6. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout)
7. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)

Click here to view the original post on Ian’s blog. It was republished here with his permission.

* * *   * * *   * * *

IAN’S BIO:

Ian Dainty is the CEO of Maximize Business Marketing. Ian has close to 40 years’ experience in B2B marketing & sales. Ian started his career at IBM, in the large systems division, in 1974. He has owned, operated and sold two successful businesses in the technology field.

For the past 20 years, Ian has been working with B2B companies, helping them increase their revenue by 25% to 100% over forecasts, through better marketing and sales strategies and techniques.

With the advent of the Internet, and all of its many platforms for reaching people, Ian has become a student, researcher, advocate, coach and mentor, helping companies use these tools wisely, as well as more traditional marketing and sales strategies, to help B2B companies grow.

Ian has a good grasp of the marketing capabilities of websites, LinkedIn, Twitter, Google+, PPC, and YouTube.

Ian also has over 40 years of B2B selling experience. He has trained and coached thousands of sales people, marketers, executives and business owners in how to sell their products and services.

Ian has developed, through his years of experience and also through extensive research and interviews, a methodology for growing your current accounts. The methodology is Strategic Account Management or SAM. It is taught to you and your team through extensive training and coaching.

Twitter: https://twitter.com/iandainty

LinkedIn: https://www.linkedin.com/in/iandainty

YouTube: https://www.youtube.com/user/iandainty

© Ian Dainty 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.




3 Solid Reasons Why Small Books Sell Better than Big Books

3 solid reasons why small books sell better than big books ... one of which even James Patterson openly agrees with

3 solid reasons why small books sell better than big books … one of which even James Patterson openly agrees with

How long should a book be in order to be considered a legitimate book by readers? 30,000 words? 60,000 words? 90,000 words? Even more? How many chapters long should it be? 10, 15, or more? Which old wives’ tale has you filling your manuscript with extra (not necessarily useful) information just to meet someone else’s theoretical and unsubstantiated recipe for success? Here are 3 solid reasons why small books sell better than big books … one that even mainstream author James Patterson openly agrees with.

3 Solid Reasons Why Small Books Sell Better than Big Books

With non-fiction books of any kind, your number one priority is to understand your readers’ question/problem, and then answer/resolve it for them as clearly and simply as possible. Where fiction and poetry are concerned, you want to entertain readers and help them escape from reality for a while.

No matter what kind of book, the trick is to stop people running through their busy lives and pay attention to your message. In this day and age filled with distractions in every direction, brevity is your key to success.

Reason 1: You’ll Appeal to a New Audience of Non-Readers

Even mainstream thriller author, James Patterson, has jumped on this band wagon with his BookShots line. His reason for publishing small books is discussed in Alexandra Alter’s New York Times article titled “James Patterson Has a Big Plan for Small Books.” It’s all about appealing to a new audience of non-readers.

…Mr. Patterson is after an even bigger audience. He wants to sell books to people who have abandoned reading for television, video games, movies and social media.

So how do you sell books to somebody who doesn’t normally read?

Mr. Patterson’s plan: make them shorter, cheaper, more plot-driven and more widely available.

…He aims to release two to four books a month through Little, Brown, his publisher. All of the titles will be shorter than 150 pages, the length of a novella. (Alter, 2016)

I suspect Mr. Patterson knows another great reason for releasing multiple small books every month. One of the greatest keys to success for any author today is this: prolific publishing.

Reason 2: You’ll Improve Your Author Ranking Online

There is a form of book sales and marketing, known as “rapid release” publishing, that many of today’s independent authors are using to sell literally thousands of books every year. This system utilizes the power of SEO to organically increase your author ranking on ecommerce sites like Amazon in much the same way businesses increase their website ranking on search engines such as Google.

Some of these authors are earning six-figure incomes from their ebook sales alone. Many of them use this program to sell multiple fictional novels in a series, much like James Patterson is doing.

In my research, I’ve found that non-fiction authors are also great candidates for this form of book publishing. Why? Because of your diverse demographics (e.g., seniors, adults, teenagers, children, males, females, et cetera) and the varied subject matter you can cover within your respective industries.

Here are just a few examples:

  • Caterers can recommend different types of foods (e.g., canapés, fruit appetizers, vegetable appetizers, hors d’oeuvres, kebabs, deep fried appetizers, et cetera) for all types of events.
  • Health and fitness entrepreneurs can write endless non-fiction copy about different muscle groups, exercises, food groups, diets, et cetera.
  • Interior decorators can make countless recommendations about floor plans, lighting, artwork, framing, Regency, Georgian, et cetera.
  • Hairdressing professionals can cover long hair, short styles, curls, braids, updos, colours, et cetera.
  • Online and distance educators can repurpose weeks of lesson plans for do-it-yourselfers who prefer a more solitary learning environment. Turn your lesson plans into ebooks or audiobooks for sale online.
  • Automotive service technicians can advise readers on vehicle maintenance and repair for all kinds of different makes and models, various automotive parts and how they work, et cetera.

The list goes on and on. The possibilities are endless for business owners who wish to publish non-fiction books to expand your client bases.

Reason 3: You’ll Open Up More Cost-Effective Printing Options

Authors who wish to sell physical books through local retailers have to factor each retailer’s profit share into your manufacturer’s suggested retail price (MSRP). Retailers and wholesalers buy publishers’ books at steep discounts in order to turn their own profits. They also expect your title to be marked as “returnable” (for a full refund) in case it doesn’t sell.

For professionals who sell books and merchandise at speaking events, printing costs are par for the course. Large print runs may save you on a cost-per-unit basis, but what you save in printing you end up paying in storage fees.

All things considered, it’s easier and more cost-effective to mass-produce smaller books, particularly when you stick with standard book sizes. For example, does your book have to be a perfect bound paperback? Or, have you considered a square-backed saddle stitch before? Sometimes, the latter option not only makes more sense; it can save you production time and money. The right printer will be able to recommend various options to you.

How About a Picture Book?

No time to write? Or simply don’t enjoy writing?

Children aren’t the only ones who can enjoy a picture book. Picture books containing “how-to” illustrations or graphics throughout (e.g., exercise routines, hair styling techniques, before and after automotive repair examples, et cetera) can be very helpful to adult learners.

It’s time to change your thinking on what constitutes a legitimate book, a useful book. The way the world reads is changing, and the way books are written and published is changing along with it.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.




Why Blend E-Learning and Classroom Learning Tools?

Why blend e-learning and classroom learning tools together on one platform?

Why blend e-learning and classroom learning tools together on one platform?

Why blend e-learning and classroom learning tools together on one platform? Because everyone learns differently. This is a great way to appeal to a broader audience of learners.

In 2016, I travelled to Hua Hin, Thailand, to study and obtain a TESOL certification in a classroom setting. Following course completion, I taught English as a second language at a school in Bangkok for one term. This was a lifelong dream realized, and I’m so glad I did it. In fact, I shared this powerful experience with dozens more people from around the world. I gained many new friends and fond memories during that month in Hua Hin. Every time I think about it, I smile.

The Pros and Cons of E-Learning and Classroom Learning

One of my closest friends from that time is a fellow Canadian named Christine. She not only studied the TESOL course in our Hua Hin classroom. Actually, a month earlier, she had studied the same course via XploreAsia‘s online learning portal. She said the online course had been a good primer for what was to come. But she enjoyed the classroom setting so much more. Here are some common thoughts about the pros and cons of each learning style that echo Christine’s perspective:

E-Learning Pros and Cons

  • Pros:
    – self-paced, flexible scheduling
    – student-centred instead of instructor-centred
    – flexible location and content (study with anyone around the world)
    – unlimited access to digital course materials
    – information is easily stored on a cloud and accessible from anywhere
  • Cons:
    – lack of immediate, personalized feedback
    – no one else around to bounce ideas off for inspiration

Classroom Learning Pros and Cons

  • Pros:
    – feedback sharing with the instructor and other students
    – shared energy and ideas is motivational
    – sense of community in a social environment
    – close friendships formed with other students
    – printed materials (e.g., booklets, certificates, diplomas, awards) for students to take away and display on home or office walls
  • Cons:
    – instructor-centred instead of student-centred
    – scheduling and location constraints
    – more expensive lesson delivery model (printing costs)

Companies like XploreAsia are smart to offer both e-learning and classroom learning options for students. But I’ll take it a step further than that. As someone who produces both online content and print materials for a wide variety of clients, I say don’t offer both separately; blend them together to ensure continuity in branding and course materials. You’ll reach both audiences more effectively and efficiently this way.

Why Blend E-Learning and Classroom Learning Tools?

Just as some students prefer a social classroom setting to a student-centred e-learning setting, there are still others who prefer to hold physical materials in their hands. They want to write with a pen, feel the paper as they turn the pages of a book. For these people, the receipt of a physical certificate of completion or award is a more fulfilling conclusion to all their hard work than a virtual report card on a computer screen. But there are even more great reasons to blend the two tools.

Make Your Tools Screen-ready and Print-ready

Many people create their own training manuals, booklets, worksheets, or other marketing materials using programs like Microsoft Publisher. They may save .PDFs of these files to their websites for long-distance learning students to download and print locally. Unfortunately, they’re often perplexed and frustrated when these documents look different in printed form than on their computer screens.

Colours are complicated. Professional documents require more finesse to ensure proper printing—to ensure the branding continuity that all businesses want. Since most educational institutions use digital printers, and most individuals use ink jets at home, long-distance learning materials should be designed to print well on both. The best way to ensure this is to hire a professional graphic designer who understands printing to produce these print-ready .PDF files. Unfortunately, not every designer does.

Work with Professionals Who Understand Both Worlds

When you put your entire e-learning and classroom learning program into the hands of people who understand both worlds, you’ll be dazzled by the results. So will your students.

When one team designs all the artwork for your ebooks, audiobooks, and print materials plus helps you with writing, editing, and every other part of the publishing process, things will run more smoothly and efficiently for you. When that same team is highly experienced with both profitable online selling plus all the nuances of professional graphic design and all types of printing, you’ll save time and money in the long run. You’ll earn more, too.

Your Personal Library of Blended E-Learning and Classroom Learning Tools

Over the next year, I’ll be producing a variety of books covering all the topics represented in the icons above. These materials will contain ideas for how you can blend your current e-learning and classroom learning tools in cost-effective ways, so you can reach more students.

I’ll cover audiobooks, ebooks, paperbacks, podcasting, and webinars. Each lesson will also contain some great print-related ideas, including branded items you may want to offer on your online store along with printable study materials. You’ll also receive advice on how each item should be designed to ensure it’s screen-ready and print-ready for every student.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.




What is the difference between offset printing and digital printing?

What is the difference between offset printing and digital printing?

What is the difference between offset printing and digital printing?

It used to be that, whenever a book was published, there was automatically a large quantity of 1,000 or more copies printed. All these books were then stored away in large warehouses by the publisher and/or its distributor(s). Long run printing was done because there was only one type of printer available to publishers back then: offset. An offset printing press is “old-school printing” in that it uses liquid ink, is the most cost-effective option for higher print quantities, and offers better colour control than today’s digital printers do. The downside is that offset presses cannot be used for short runs. This is because the set-up cost is far too high to print only a few copies at a reasonable price.

What is the difference between offset printing and digital printing?

Today’s publishers (and self-publishers) have more choices available to them. If you want to print 1,000+ books straightaway and pay the lowest possible cost per unit, you can still use offset printing. Alternatively, you can choose to print smaller quantities of books using two different digital printing solutions: print-on-demand (POD) and short run printing.

A digital printer is what every business has in its office. These printers use dry toner rather than liquid ink and can run smaller quantities at a cost-effective price. The turnaround time for digital printing tends to be faster than offset. This is not only because of the smaller quantities but also the quicker set-up time for each job.

The difference between the digital printer at your office and one you’ll find at a professional print shop? The latter offers “bigger, stronger, faster” technology. Also, it is run by trained operators who know exactly which settings to use for each individual print job.

What is print-on-demand (POD) printing?

Ecommerce retailers, such as Amazon, utilize POD and short run digital technologies to sell physical books online. In other words, they won’t print and store any physical copies of your paperback book in a large warehouse anywhere. Instead, they’ll store only the digital cover and interior files that you’ve uploaded to their site. And they will print, bind, and ship only as many copies as someone buys from them at any given time. This saves you from having to print any upfront copies whatsoever. If someone buys ten copies of your book, ten copies will be printed, bound, and shipped to that buyer. If another person buys only one, then Amazon will print, bind, and ship only one—hence the term “print-on-demand.”

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.