From Pen to Print: Advice from the Author of ALLERGY BOOKS FOR KIDS!

From Pen to Print: Advice from Michelle Nel

From Pen to Print: Advice from Michelle Nel

I recall as a child wandering the library stacks, the pile of books in my arms growing steadily, teetering ever precariously. Author has been a title I have yearned for since childhood. Albeit not for lack of trying, each attempt to write was quickly foregone as frustration would ensue. I wouldn’t call it writer’s block as much as an underlying lack of direction or purpose. A turn in life’s path brought forth my passion to write as well of what to write. Navigating life with my son’s multiple anaphylactic food allergies has inspired my journey of ‘author’ … an entrepreneurship penned from passion.

In search of a creative manner in which to share allergy awareness, my mind began to reel with an unremitting onslaught of rhyming words. Penning each phrase before forgotten, I would frequently jump from bed or stop mid-street to scribble on a scrap of paper or the palm of my hand.

Once my stories were written, I then faced the challenge of bringing them from pen to print. With most publishers only accepting submissions from pre-published authors a scenario is created similar to that of ‘chicken before the egg’.

Click here to buy My Immune System Needs Glasses

Click here to buy My Immune System Needs Glasses

With time and the test of patience, I was unwavering in my belief that all would unfold as it should. Dismayed, but yet determined, I posted an online plea with an allergy parent support group. In my search for an illustrator (or anyone with an artistic inkling), unbeknownst to me right there amidst my allergy moms was Jennifer Terry, artist and graphic designer from Colorado, USA.

For five years now, Jennifer and I have worked together, our partnership as seamless as our vision. Jen and I have never met nor video chatted and we have seldom texted (as I do not have US data on my phone). It has been with only intermittent emails that we have created this series solely by sharing a passion, one fueled by the purpose found in sharing allergy awareness.

What advice may I offer? You must believe in the purpose of what it is you write, be mindful to measure your success only against yourself, allow openness for constructive critique (thank you Kyle Dine), and finally, follow your heart! As the dedication in my fourth books reads “ For my friends, who have been ceaseless in their support, offered kind critiques, as well graciously gifted me their time, talent and technical abilities. To pursue one’s passion requires an intrinsic belief in its plausibility and purpose; to know others recognize your journey’s worth is validating as well abundantly humbling”.

There is much in life I am unsure of but I know this to be true, navigating life with my son’s allergies, autism, language and learning delays has allowed me the opportunity to grow into a better and more empathetic person. He has shown me the beauty in viewing life not just outside the box, but that there is no box. And the rewards, financial gain will come, what is priceless has been the friendships found and that the books are being embraced.

It would be an Ottawa allergy dad/businessman who after reading my first 2 books (then print-on-demand) offered to pay for a full print run of each. With both high-quality work and winning customer service I have returned now four times to the same family run printers, Sotek Graphics, in Orleans, Ottawa. Last month, in order to help me hand in my book 4 printing file the owner met me at a gas station on the side of highway, an hour from his business!

Click here to buy See You Later Allergygator

Click here to buy See You Later Allergygator

During a time of single mom struggle, my gas and hotel were paid for by the owner/editor of Allergic Living Magazine, Gwen Smith, so I might attend the Canadian Anaphylaxis Conference three years ago. Gwen went as far as to allow me a corner of the A.L. Magazine table from which to share and sell my books.

I met Peter Ausland, editor of Ottawa Parenting Times Magazine through attending the Parenting Times Children’s Expo. Peter allowed me such an act of kindness I am still in awe. And when technology has had me in tears, many a time others have stepped in to offer not just a tissue but tech support.

There is no right way nor a singular road, be true to yourself and never lose sight of the passion that brought you to begin your journey with ‘words’. Along with his allergic lessons, I have instilled in my son that allergies and autism are what one has, they do not define who one is nor will they determine what one does or may become. I do not believe in disabilities only in the beauty found in different abilities.

With a love of reading bound by my fondness of books themselves, I am equally excited and honoured to sit as a new board trustee for the Augusta Township Public Library. This historical gem welcomes with its stone structure, red door, and the warmth found by stacks of books placed upon wood shelves.

Nestled near the St. Lawrence River, the Old Algonquin School was built in 1833 and was Ontario’s longest active schoolhouse at 133 years. The Augusta Township library began its conception inside the schoolhouse in 1896. Incredibly, in sharing of heritage and house, should you wish to read or hold a reception the Augusta Township Library welcomes rentals of the schoolhouse.

Click here to buy There Are No B List Allergies

Click here to buy There Are No B List Allergies

What has been the biggest benefit? Having others share how much the books have been enjoyed, that they instill equal laughter as lessons learnt. But the greatest reward has been watching my son as he reads ‘his’ books, for this journey, an entrepreneurship penned by passion, is one we take together.

I smile to think that wandering the library stacks, a pair of little arms will embrace a pile of books, mine sitting on the top teetering precariously.

Michelle and Jennifer are honoured their books are housed in the resource library at CHEO (Children’s Hospital of Eastern Ontario). Michelle has participated in the CHEO open doors event sharing her experiences as a parent navigating allergies.

Michelle was nominated top five food allergy books by BAAAB – The (San Francisco) Bay Area Allergy Advisory Board.

Allergic Living Magazine has published a review for each book as well Michelle has several published articles in A.L. Magazine as well on the BAAAB webpage.

Michelle was interviewed on CBC radio ‘All In A Day’ by Giacomo Panico also she has participated in the Parenting Times Magazine/Ottawa Children’s Expo. 

CLICK HERE TO BUY NOW

Michelle is a member of the AOE, Ottawa Arts Council as well is a board member for the Augusta Township Public Library.

ALLERGY BOOKS FOR KIDS! Michelle and Jennifer have aspired to create books which not only engage children who have allergies, but that they might also be used as resources to aid with allergy education. Michelle and Jennifer are pleased to share the upcoming release of their final two books thus completing the Allergy Books For Kids series of six.

Michelle was born in 1972, Gravelbourg, Saskatchewan although her parents’ home was in the neighboring village of Hodgeville.  From this small prairie community Michelle’s family moved to Saskatoon, then again to Kitimat, a coastal city in Northern British Columbia. A final childhood move, taken by ship, brought Michelle to the home where she grew up in the Vancouver suburb of Burnaby.

In 2007 Michelle moved from Langley, B.C. to Canada’s capital, Ottawa, Ontario. Most recently Michelle now calls home to Augusta Township, a picturesque piece of rural Ontario.

WEBSITE: www.allergybooksforkids.ca

TWITTER: @allergybookmom

LINKEDIN: Michelle Nel

FACEBOOK: Allergy Books For Kids – Author Michelle Nel

© Michelle Nel 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




3 Reasons Why You Should Write Your Life Story

write your life story

write your life story

For a long time now, you’ve been thinking you may one day write your life story. But the chatter inside your mind has you second guessing this choice. Maybe you’re waiting for someone else to give you the go-ahead—the permission—to move forward with this project. You may fear failure. Or, you may fear that your book could one day become a massive success. And maybe that level of success will shine a light on all the dark corners of your life for everyone to see, or maybe it will separate you from cherished family and friends. These fears can be daunting, whether they’re right or wrong, true or false.

3 Reasons Why You Should Write Your Life Story

So many questions may be running through your head. What will people think of me? Will they understand or will they judge me? Will this hurt or embarrass the ones I love? Should I do it?

There are a lot of articles out there on how to write your life story. But, today, I want to talk about 3 reasons why you should write this important story. I want to help you past the fear that is holding you back so you can stop procrastinating and move forward with it. After all, you’ve been thinking about doing this for a long time now. Haven’t you?

1. It’s the story you know best.

The best way to learn how to write a book is to start with a story that is most familiar to you—your own life story. There is no character research to be done. You won’t even have to create fictitious scenes out of thin air. Everything is already there at your disposal, inside your memory. All you have to do is sit down and write it.

Where do you start? Well, I recommend starting with any pivotal moment that stands out in your mind, that you’ve thought about many times. Write it down. Then write down the next moment. And then the next one. You can rearrange the timeline later, as you’ve written out more scenes from your life. The important thing is to start.

“Start writing, no matter what. The water does not flow until the faucet is turned on.”
~Louis L’Amour

Do this religiously every evening, one scene at a time. The next thing you know, you’ll have a full book written.

2. It can be therapeutic for you.

You may find, as I did, that writing out certain scenes from your life is a therapeutic way of purging negative emotions—especially when it comes to writing about traumatic experiences. As you explain the situation and your reactions to it, you may also gain new insight that helps you heal, forgive, and move forward anew.

When it comes to your life story, there are no hard and fast rules on how to structure it. Just write. Let whatever comes to mind flow out through your hands onto that computer keyboard without judgement. Write from your heart. Feel it all again as you write it. By doing so, others will feel it when they read it later on. It will be that much more impactful. Which brings me to…

3. You may just help someone.

Lisa Nichols is a bestselling author, transformational coach, and professional speaker. She’s also one of my top sources of inspiration whenever I need a boost. What I love most about Lisa is her willingness to share her life story with others—including all the times she’s fallen during her lifetime.

Lisa is unapologetic about her journey. She encourages others to stand on top of their stories rather than carrying them as heavy baggage. One of her favourite sayings is, “The truth is sexy!” And she’ll help you to realize that if her truth is okay to share openly, then so is yours. You have nothing to hide or fear or protect if you’re sharing your truth in a productive way with genuinely helpful intentions.

“There’s a calling on your life that you don’t get to shake, and its only yours. No one else has the same calling as you. … I need you to fall in front of me. Because I’m not watching you when you fall. I’m watching how you get back up again. … I need you more than you need you. When you cross my path, and I watch you keep working at it, and I watch you keep coming back, you put oxygen in my chest.” Lisa Nichols, Mindvalley keynote

That’s perhaps the greatest reason why you should write your life story. In doing so, you may just help someone else.

One Important Disclaimer

No publisher can answer all your questions for you—particularly any legal questions you may have about writing certain controversial scenes or “characters” into your personal story. It’s always best to consult a qualified trademark, copyright and entertainment attorney in your area with these types of questions. Only a lawyer can provide you with legitimate legal advice.

As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2020 Polished Publishing Group (PPG). All rights reserved.




Why Ian Dainty Says B2B Content is So Important for Non-Fiction Authors

Ian Dainty

Ian Dainty

There is a lot of information on this blog that caters specifically to individual authors; but, until today, there wasn’t much here for the business authors—the executives who produce non-fiction books as part of their corporate marketing strategies. That’s why I was so grateful to connect with Ian Dainty on LinkedIn recently. As a CEO, business-to-business (B2B) sales and marketing coach, strategic business advisor, speaker, trainer, and B2B blogger, Ian is the perfect person to fill this “content void” on the PPG Publisher’s Blog.

I’m sending out a special thank you to Ian for allowing us to share this recent post from his own blog titled ‘Why B2B Content is So Important’ as it provides a fresh perspective (including relevant statistics) to back up so much of the other information here. Not only is it valuable to have a book published and available online nowadays, but it is also crucial to have a diversified platform to promote that book through because, as Ian states below, “…People gather information from mixed sources. So you need to put your content on a few social media sites. Blogs, LinkedIn, Twitter, Youtube and Google+ are relevant for B2B buyers.”

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Ian Dainty on content marketing

Ian Dainty on content marketing

Everyone is telling you that you need more and more content in order to grow your business.

But you’re not sure why it’s so important, and how to ensure you are getting the right content in front of your potential clients.

And there is so much content on the web that you wonder if your content is going to matter, and will the right people see it?

Let’s have a look at why B2B content is so important, and how to ensure the right people see it.

Importance

The reason B2B content is so important is because that’s how your potential clients are judging you, and more importantly, finding you now.

Here are some significant statistics for you to know.

1. 90% of B2B buyers say when they’re ready to buy, they’ll find you. (Earnest)
2. 94% of B2B buyers report conducting some degree of research online before making a business purchase. (Acquity Group)
3. Content creation is marked as the single most effective search engine optimization (SEO) technique. (Marketing Sherpa)
4. Most buyers are 50-60% of the way into the buy cycle before they’ll talk to you (Earnest)
5. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (CMI)
6. 81% of B2B CEOs believe that the importance of marketing has increased, and 46% of them say significantly. (Stein IAS)
7. 73 percent of tech buyers surveyed said they consume two to eight assets (articles, videos, eBooks, pdf’s, etc.) before they purchase. (Eccolo Media)

Ensure Your Content is Relevant & Distributed Properly

The other side of the marketing coin is to ensure your content is relevant and distributed to the right platforms for maximum viewing and effect. Here is why that is so important.

1. 66% of B2B marketers with a documented content strategy feel they are effective, vs 11% of B2B marketers who don’t have a content strategy. (CMI)
2. 78% of CMO’s think custom content is the future of marketing. (Ragan)
3. Peer reviews matter. Ensure you have case studies and testimonials that sell. Customer testimonials are the most effective form of content marketing. (SocialTimes)
4. People gather information from mixed sources. So you need to put your content on a few social media sites. Blogs, LinkedIn, Twitter, Youtube and Google+ are relevant for B2B buyers.
5. 87% of B2B marketers use social media to distribute content. (CMI and Marketing Profs)
6. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout)
7. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)

Click here to view the original post on Ian’s blog. It was republished here with his permission.

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IAN’S BIO:

Ian Dainty is the CEO of Maximize Business Marketing. Ian has close to 40 years’ experience in B2B marketing & sales. Ian started his career at IBM, in the large systems division, in 1974. He has owned, operated and sold two successful businesses in the technology field.

For the past 20 years, Ian has been working with B2B companies, helping them increase their revenue by 25% to 100% over forecasts, through better marketing and sales strategies and techniques.

With the advent of the Internet, and all of its many platforms for reaching people, Ian has become a student, researcher, advocate, coach and mentor, helping companies use these tools wisely, as well as more traditional marketing and sales strategies, to help B2B companies grow.

Ian has a good grasp of the marketing capabilities of websites, LinkedIn, Twitter, Google+, PPC, and YouTube.

Ian also has over 40 years of B2B selling experience. He has trained and coached thousands of sales people, marketers, executives and business owners in how to sell their products and services.

Ian has developed, through his years of experience and also through extensive research and interviews, a methodology for growing your current accounts. The methodology is Strategic Account Management or SAM. It is taught to you and your team through extensive training and coaching.

Twitter: https://twitter.com/iandainty

LinkedIn: https://www.linkedin.com/in/iandainty

YouTube: https://www.youtube.com/user/iandainty

© Ian Dainty 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.




3 Solid Reasons Why Small Books Sell Better than Big Books

3 solid reasons why small books sell better than big books ... one of which even James Patterson openly agrees with

3 solid reasons why small books sell better than big books … one of which even James Patterson openly agrees with

How long should a book be in order to be considered a legitimate book by readers? 30,000 words? 60,000 words? 90,000 words? Even more? How many chapters long should it be? 10, 15, or more? Which old wives’ tale has you filling your manuscript with extra (not necessarily useful) information just to meet someone else’s theoretical and unsubstantiated recipe for success? Here are 3 solid reasons why small books sell better than big books … one that even mainstream author James Patterson openly agrees with.

3 Solid Reasons Why Small Books Sell Better than Big Books

With non-fiction books of any kind, your number one priority is to understand your readers’ question/problem, and then answer/resolve it for them as clearly and simply as possible. Where fiction and poetry are concerned, you want to entertain readers and help them escape from reality for a while.

No matter what kind of book, the trick is to stop people running through their busy lives and pay attention to your message. In this day and age filled with distractions in every direction, brevity is your key to success.

Reason 1: You’ll Appeal to a New Audience of Non-Readers

Even mainstream thriller author, James Patterson, has jumped on this band wagon with his BookShots line. His reason for publishing small books is discussed in Alexandra Alter’s New York Times article titled “James Patterson Has a Big Plan for Small Books.” It’s all about appealing to a new audience of non-readers.

…Mr. Patterson is after an even bigger audience. He wants to sell books to people who have abandoned reading for television, video games, movies and social media.

So how do you sell books to somebody who doesn’t normally read?

Mr. Patterson’s plan: make them shorter, cheaper, more plot-driven and more widely available.

…He aims to release two to four books a month through Little, Brown, his publisher. All of the titles will be shorter than 150 pages, the length of a novella. (Alter, 2016)

I suspect Mr. Patterson knows another great reason for releasing multiple small books every month. One of the greatest keys to success for any author today is this: prolific publishing.

Reason 2: You’ll Improve Your Author Ranking Online

There is a form of book sales and marketing, known as “rapid release” publishing, that many of today’s independent authors are using to sell literally thousands of books every year. This system utilizes the power of SEO to organically increase your author ranking on ecommerce sites like Amazon in much the same way businesses increase their website ranking on search engines such as Google.

Some of these authors are earning six-figure incomes from their ebook sales alone. Many of them use this program to sell multiple fictional novels in a series, much like James Patterson is doing.

In my research, I’ve found that non-fiction authors are also great candidates for this form of book publishing. Why? Because of your diverse demographics (e.g., seniors, adults, teenagers, children, males, females, et cetera) and the varied subject matter you can cover within your respective industries.

Here are just a few examples:

  • Caterers can recommend different types of foods (e.g., canapés, fruit appetizers, vegetable appetizers, hors d’oeuvres, kebabs, deep fried appetizers, et cetera) for all types of events.
  • Health and fitness entrepreneurs can write endless non-fiction copy about different muscle groups, exercises, food groups, diets, et cetera.
  • Interior decorators can make countless recommendations about floor plans, lighting, artwork, framing, Regency, Georgian, et cetera.
  • Hairdressing professionals can cover long hair, short styles, curls, braids, updos, colours, et cetera.
  • Online and distance educators can repurpose weeks of lesson plans for do-it-yourselfers who prefer a more solitary learning environment. Turn your lesson plans into ebooks or audiobooks for sale online.
  • Automotive service technicians can advise readers on vehicle maintenance and repair for all kinds of different makes and models, various automotive parts and how they work, et cetera.

The list goes on and on. The possibilities are endless for business owners who wish to publish non-fiction books to expand your client bases.

Reason 3: You’ll Open Up More Cost-Effective Printing Options

Authors who wish to sell physical books through local retailers have to factor each retailer’s profit share into your manufacturer’s suggested retail price (MSRP). Retailers and wholesalers buy publishers’ books at steep discounts in order to turn their own profits. They also expect your title to be marked as “returnable” (for a full refund) in case it doesn’t sell.

For professionals who sell books and merchandise at speaking events, printing costs are par for the course. Large print runs may save you on a cost-per-unit basis, but what you save in printing you end up paying in storage fees.

All things considered, it’s easier and more cost-effective to mass-produce smaller books, particularly when you stick with standard book sizes. For example, does your book have to be a perfect bound paperback? Or, have you considered a square-backed saddle stitch before? Sometimes, the latter option not only makes more sense; it can save you production time and money. The right printer will be able to recommend various options to you.

How About a Picture Book?

No time to write? Or simply don’t enjoy writing?

Children aren’t the only ones who can enjoy a picture book. Picture books containing “how-to” illustrations or graphics throughout (e.g., exercise routines, hair styling techniques, before and after automotive repair examples, et cetera) can be very helpful to adult learners.

It’s time to change your thinking on what constitutes a legitimate book, a useful book. The way the world reads is changing, and the way books are written and published is changing along with it.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.




Why Blend E-Learning and Classroom Learning Tools?

Why blend e-learning and classroom learning tools together on one platform?

Why blend e-learning and classroom learning tools together on one platform?

Why blend e-learning and classroom learning tools together on one platform? Because everyone learns differently. This is a great way to appeal to a broader audience of learners.

In 2016, I travelled to Hua Hin, Thailand, to study and obtain a TESOL certification in a classroom setting. Following course completion, I taught English as a second language at a school in Bangkok for one term. This was a lifelong dream realized, and I’m so glad I did it. In fact, I shared this powerful experience with dozens more people from around the world. I gained many new friends and fond memories during that month in Hua Hin. Every time I think about it, I smile.

The Pros and Cons of E-Learning and Classroom Learning

One of my closest friends from that time is a fellow Canadian named Christine. She not only studied the TESOL course in our Hua Hin classroom. Actually, a month earlier, she had studied the same course via XploreAsia‘s online learning portal. She said the online course had been a good primer for what was to come. But she enjoyed the classroom setting so much more. Here are some common thoughts about the pros and cons of each learning style that echo Christine’s perspective:

E-Learning Pros and Cons

  • Pros:
    – self-paced, flexible scheduling
    – student-centred instead of instructor-centred
    – flexible location and content (study with anyone around the world)
    – unlimited access to digital course materials
    – information is easily stored on a cloud and accessible from anywhere
  • Cons:
    – lack of immediate, personalized feedback
    – no one else around to bounce ideas off for inspiration

Classroom Learning Pros and Cons

  • Pros:
    – feedback sharing with the instructor and other students
    – shared energy and ideas is motivational
    – sense of community in a social environment
    – close friendships formed with other students
    – printed materials (e.g., booklets, certificates, diplomas, awards) for students to take away and display on home or office walls
  • Cons:
    – instructor-centred instead of student-centred
    – scheduling and location constraints
    – more expensive lesson delivery model (printing costs)

Companies like XploreAsia are smart to offer both e-learning and classroom learning options for students. But I’ll take it a step further than that. As someone who produces both online content and print materials for a wide variety of clients, I say don’t offer both separately; blend them together to ensure continuity in branding and course materials. You’ll reach both audiences more effectively and efficiently this way.

Why Blend E-Learning and Classroom Learning Tools?

Just as some students prefer a social classroom setting to a student-centred e-learning setting, there are still others who prefer to hold physical materials in their hands. They want to write with a pen, feel the paper as they turn the pages of a book. For these people, the receipt of a physical certificate of completion or award is a more fulfilling conclusion to all their hard work than a virtual report card on a computer screen. But there are even more great reasons to blend the two tools.

Make Your Tools Screen-ready and Print-ready

Many people create their own training manuals, booklets, worksheets, or other marketing materials using programs like Microsoft Publisher. They may save .PDFs of these files to their websites for long-distance learning students to download and print locally. Unfortunately, they’re often perplexed and frustrated when these documents look different in printed form than on their computer screens.

Colours are complicated. Professional documents require more finesse to ensure proper printing—to ensure the branding continuity that all businesses want. Since most educational institutions use digital printers, and most individuals use ink jets at home, long-distance learning materials should be designed to print well on both. The best way to ensure this is to hire a professional graphic designer who understands printing to produce these print-ready .PDF files. Unfortunately, not every designer does.

Work with Professionals Who Understand Both Worlds

When you put your entire e-learning and classroom learning program into the hands of people who understand both worlds, you’ll be dazzled by the results. So will your students.

When one team designs all the artwork for your ebooks, audiobooks, and print materials plus helps you with writing, editing, and every other part of the publishing process, things will run more smoothly and efficiently for you. When that same team is highly experienced with both profitable online selling plus all the nuances of professional graphic design and all types of printing, you’ll save time and money in the long run. You’ll earn more, too.

Your Personal Library of Blended E-Learning and Classroom Learning Tools

Over the next year, I’ll be producing a variety of books covering all the topics represented in the icons above. These materials will contain ideas for how you can blend your current e-learning and classroom learning tools in cost-effective ways, so you can reach more students.

I’ll cover audiobooks, ebooks, paperbacks, podcasting, and webinars. Each lesson will also contain some great print-related ideas, including branded items you may want to offer on your online store along with printable study materials. You’ll also receive advice on how each item should be designed to ensure it’s screen-ready and print-ready for every student.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.




What is the difference between offset printing and digital printing?

What is the difference between offset printing and digital printing?

What is the difference between offset printing and digital printing?

It used to be that, whenever a book was published, there was automatically a large quantity of 1,000 or more copies printed. All these books were then stored away in large warehouses by the publisher and/or its distributor(s). Long run printing was done because there was only one type of printer available to publishers back then: offset. An offset printing press is “old-school printing” in that it uses liquid ink, is the most cost-effective option for higher print quantities, and offers better colour control than today’s digital printers do. The downside is that offset presses cannot be used for short runs. This is because the set-up cost is far too high to print only a few copies at a reasonable price.

What is the difference between offset printing and digital printing?

Today’s publishers (and self-publishers) have more choices available to them. If you want to print 1,000+ books straightaway and pay the lowest possible cost per unit, you can still use offset printing. Alternatively, you can choose to print smaller quantities of books using two different digital printing solutions: print-on-demand (POD) and short run printing.

A digital printer is what every business has in its office. These printers use dry toner rather than liquid ink and can run smaller quantities at a cost-effective price. The turnaround time for digital printing tends to be faster than offset. This is not only because of the smaller quantities but also the quicker set-up time for each job.

The difference between the digital printer at your office and one you’ll find at a professional print shop? The latter offers “bigger, stronger, faster” technology. Also, it is run by trained operators who know exactly which settings to use for each individual print job.

What is print-on-demand (POD) printing?

Ecommerce retailers, such as Amazon, utilize POD and short run digital technologies to sell physical books online. In other words, they won’t print and store any physical copies of your paperback book in a large warehouse anywhere. Instead, they’ll store only the digital cover and interior files that you’ve uploaded to their site. And they will print, bind, and ship only as many copies as someone buys from them at any given time. This saves you from having to print any upfront copies whatsoever. If someone buys ten copies of your book, ten copies will be printed, bound, and shipped to that buyer. If another person buys only one, then Amazon will print, bind, and ship only one—hence the term “print-on-demand.”

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.




Why did my paperback print in a different colour than what I saw on the computer screen?

Why did my paperback print in a different colour than what I saw on the computer screen? Colours are much more complicated than you may realize. How something looks on your computer screen may look completely different in printed format. There are many different reasons why.

Why did my paperback print in a different colour than what I saw on the computer screen?

Why did my paperback print in a different colour than what I saw on the computer screen?

RGB versus CMYK Colours

For starters, RGB (red, green, blue) colours are what you see on your computer screen. They are created using light. CMYK (cyan, magenta, yellow, and black) colours are created by mixing inks/toners together in varying percentages.

When you are creating an ebook only, it’s okay to use RGB colours in your design. But if you plan to also print a paperback or hardcover version of your book, you should design it using CMYK colours. Otherwise, your printer may not be able to match the colours you’ve chosen since printers have a smaller colour gamut available than computer screens do.

Coated Paper Versus Uncoated Paper

Yet another thing that can affect the way your colour will appear after it’s printed is paper stock. In fact, the same colour can look completed different when it is printed on coated paper versus uncoated paper. I show examples of this inside 3 Book Printing Tips for Indie Authors: Consider This Before Printing Any Books.

Digital Colour Versus Offset Colour

A digital printer is what every business has in its office. These printers use dry toner rather than liquid ink and can run smaller quantities at a cost-effective price. An offset printing press is “old-school printing” in that it uses liquid ink, is the most cost-effective option for higher print quantities, and generally offers better colour control than today’s digital printers do.

Another thing that can affect how your colour appears in print is the type of printer being used. Digital prints will usually appear more “shiny” and bright whereas offset prints will appear slightly duller. This is because toner is glossy whereas ink is not.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.




Adventures in Publishing with Sheri Fink: Why I Chose to Go Independent

Sheri Fink: Best-selling, Award-winning Children’s Author

Sheri Fink: Best-selling, Award-winning Children’s Author

One of the biggest decisions today’s aspiring authors make is whether to go the traditional route with a publisher (whether large or small) or to explore the independent publishing path. I chose to go independent and many writers have asked me about my decision. So, here’s the scoop:  when I made a commitment to myself six years ago to bring The Little Rose children’s book to life, I had limited experience with self-publishing and was beginning to understand the advantages and disadvantages of the variety of publishing options available.

I attended writers’ conferences and networking events with writers. I asked both traditionally published and independently published authors about their experiences. I learned so much and decided to independently publish The Little Rose for several reasons:

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Passion and Speed – I felt a burning need to get the uplifting message of The Little Rose to children quickly. I didn’t have the time or patience to woo an agent, find a publisher, go through the whole process, and then wait for a slot on their release calendar several years later.

Control – I wanted to be 100% happy with the final result of all of my hard work. I wanted to choose the right illustrator to bring my story to life and to influence the ultimate look and feel of my book. Even though I published independently, having a high-quality product was really important to me and I knew I could find the right partners to make that goal a reality.

Entrepreneurial Spirit – I’ve always been very entrepreneurial and I was excited about the possibility of building a business around doing something that I absolutely loved. I also learned from other authors about the value of the rights tied in with a book and felt like I would be able to make those decisions for my brand better than a big publisher could. And, my background was in marketing. I believed that I could leverage my knowledge and skills to be successful.

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Happiness – When I talked with other authors, the happiest ones tended to be the self-published authors. They had control over their destiny, their schedules, their agreements, their rights licensing, etc. That really appealed to me.

My best advice for authors who are exploring traditional vs. independent publishing is to talk with successful authors who have already done it. See what their experiences were like and what they would do differently knowing what they know now. Find out who’s happy and why. Writing and publishing my first book was one of the most challenging and rewarding things I’ve done. Since the successful debut of The Little Rose, I’ve independently published six additional books across three genres.

Independent publishing is exciting and easier than it’s ever been before (although it’s still not an easy business), but it isn’t the right solution for everyone. Only the individual authors can truly decide what’s right for them, their books, and their careers.

About Sheri Fink

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Sheri Fink is an inspirational speaker, a #1 best-selling author, an award-winning entrepreneur, and the creator of “The Whimsical World of Sheri Fink” brand. Sheri writes books that inspire and delight kids of all ages while planting seeds of self-esteem. All five of her children’s books have become #1 best-sellers, including The Little Rose which was a #1 Amazon Best-seller for over 60 weeks.

CBS Los Angeles selected her as one of the top three authors in the local area, a distinction she shares with Dean Koontz. Sheri’s brand is the recipient of the prestigious Gold Mom’s Choice Award for the best in family friendly entertainment. She was recently named an inspirational beauty by supermodel Cindy Crawford’s “Beauties Give Back” campaign.

Sheri’s newest adventure is a contemporary romance. She was inspired to write Cake in Bed, her debut novel, to empower women to be their authentic selves and to not settle for less than they deserve in life or in love, because everyone deserves to have their cake and eat it too … preferably in bed! Discover more about Sheri and her books at www.SheriFink.com.

© Sheri Fink 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




[The Law of Plenty] Everything You Need is Within Your Reach

The Law of Plenty by Nestor Eguez

The Law of Plenty by Nestor Eguez

As a writer, my first story took me almost ten years to complete. You can imagine all the things, good and bad that happened during this long period of time. I specifically remember one occasion, I was very frustrated and close to giving up the whole project. Suddenly, I received an email with the below article from a close friend. Apparently, it was extracted and adapted from an old book. After reading, it definitely changed my perspective a lot.

To tell you the truth, it wasn’t a magic recipe that gave me ideas and eased my long road I had ahead. But rather, it simply opened the barriers inside my mind.

In my case, I want to write a story, right? Well, I have an idea, a piece of paper and a pencil in front of me. What more do I need? Nothing, only time and the desire to do it. Is the story going to be good or average? Is it going to touch and inspire people? I don’t know, and I’ll never be able to find out if I don’t try.

I hope that for those of you who are in the same situation with your dreams right now, that this article could help you as helped me years ago.

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The Law of Plenty: All the things you'll need, are at the reach of your hand...

The Law of Plenty: All the things you’ll need, are at the reach of your hand…

                Have you heard of the Law of Plenty? This is the maxim that states whatever we could need or want, we have already. Even if we don’t literally have something plunked down in front of us, we certainly already have access to the raw materials in our lives right here and right now, available and ready to be put on the task.

                In order to use this rule to our advantage we have to be willing to see and understand what we have at this moment. This goes beyond taking inventory of our possessions; it is an inclusive, honest, open understanding of everything we are and have access to.

                To do this, we have to quit nay-saying, cut out the complaining and thinking we’ll never have enough, or that we’ll never amount to anything. We have to get innovative and be able to see new possibilities within the old scenarios, to understand how and when to recycle and renew our resources to get the absolute most out of them.

                In the process, we’ll achieve a wonderful balance that engenders a new thrilling freedom. All without spending a dime.

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This is the story of Kalima, a young zebra born in a corner of the jungle of Kenya. She is the last descendant of a very special breed called The Guides, well know for being protectors of the herd, and always staying alert. She has recently been made an orphan due to a lion attack that killed off her mom. Her grandmother becomes her caretaker, as she is an old and wise zebra who holds great knowledge. Kalima loves flowers, chase butterflies and play with her friend Norba, the youngest member of the elephant pack. But as one of The Guides, soon she is going to receive a big responsibility, keep a very important secret hide in the jungle. Unfortunately, looks like she doesn’t have any clue about it. The first of a trilogy, this book introduces to Kalima’s journey. Beginning in the jungle, her homeland, the little zebra is going to confront the ancestors heritage and her dreams in the process to find her destiny. The first of a trilogy, this Fantasy YA book, ingeniously explores humanity’s perception of its respect to nature and animals rights.

© Nestor Eguez 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




What is a Full Bleed Image?

What is a full bleed image? In printing, the term “bleed” refers the portion of an image that must be trimmed off because it extends past the page’s borders. Here is an example of a full bleed image on a book cover. All four sides of it must be trimmed to fit the page.

This book cover contains a full bleed image on it.

This book cover contains a full bleed image on it.

When you create any page (whether it’s an interior page or a book cover) with a full bleed image, you must leave room for trimming. Most printers will recommend allowing for a 1/4″ (quarter inch) bleed on all sides of the image when designing it. That way, nothing important will be trimmed off by mistake.

Floating Images With (or Without) Borders

Sometimes, you don’t want a full bleed image on the page. Instead, you may prefer that image to “float” in the white space around it. Here is an example of a floating image.

This book cover contains a floating image on it.

This book cover contains a floating image on it.

In this case, there is no need to account for trimming on any part of the image. So long as it is a print-ready file (300 DPI or better), it can be sized to fit the page however you want it to.

Preparing Graphic Files for Your Book

A graphic is defined as any picture, illustration, chart, image, logo, or graph you would like placed either in your book interior or on your book cover.

Colour Graphics

All colour graphics must be submitted to PPG in either .jpg (.jpeg) or .tif (.tiff) format. They must have a minimum resolution of 300 DPI, using the CMYK colour model.

Black and White Graphics

All black and white graphics must be submitted to PPG in either .jpg (.jpeg) or .tif (.tiff) format with a minimum resolution of 300 DPI. For best results, these images should be sent as grayscale/monochrome files. (CMYK colour images will not reproduce as well in black and white as grayscale/monochrome images will.)

What is a Full Bleed Image?

Truly, there is no right or wrong when it comes to using full bleed or floating images for your book. Much of this is subjective and all about personal preference. But keep in mind that printing a book filled with full bleed images will tend to be more expensive. These images use more ink, and there is also more time and labour involved regarding trimming the pages precisely.

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.