James Patterson Shakes The Author’s Money Tree With BookShots
His reason for publishing books this way may be a bit different than the rest of us. After all, he doesn’t need the money. But no matter who you are, the results are still the same.
…Mr. Patterson is after an even bigger audience. He wants to sell books to people who have abandoned reading for television, video games, movies and social media.
So how do you sell books to somebody who doesn’t normally read?
Mr. Patterson’s plan: make them shorter, cheaper, more plot-driven and more widely available.
…He aims to release two to four books a month through Little, Brown, his publisher. All of the titles will be shorter than 150 pages, the length of a novella. (Alexandra Alter, The New York Times)
This is one of the greatest keys to success as an author in this day and age: prolific publishing. The single best way to sell books (and build a blog) is to utilize the power of search engines. Ping their algorithms by feeding them new content on a consistent basis. Do this, and they’ll reward you by feeding you more traffic. It works the same for Kobo or Amazon’s internal search engines as it does for Google, Baidu, Yahoo, or Bing.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
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