Category Archives: Writing

The Ins and Outs of Outlines: Plotters Versus Pantsers [PART ONE]

Jennifer D. Foster on Plotters

What an honour it is to be able to share this article from
Jennifer D. Foster, freelance writer, editor, and content strategist. This content was originally published in 2016 Novel & Short Story Writer’s Market: The Most Trusted Guide to Getting Published and has been republished here with permission.
There is so much information here that I’ve split the article into two separate guest posts. This first one deals with what Jennifer describes as “plotters.” Enjoy the read!

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Behind every successful novel or short story is an outline, right? Maybe. Some authors swear by a detailed plan (they’re known as “plotters”), while others, namely those fly-by-the-seat-of-your-pants writers  (known as “pantsers” or “SOPs”), despise outlines. New York Times best-selling author Joseph Finder, for example, believes that “writing without an outline is like doing a high-wire act without a net. Some people can do it, but wouldn’t you really rather have a net? I would.” New York Times best-selling author J.A. Jance, however, says she “met outlining in Mrs. Watkin’s sixth-grade geography class in Bisbee, Arizona. I hated outlining then; I hate it now. I do not outline.”

What exactly causes this great divide?

By examining this question of process via authors who do and don’t outline—and why—and via key insights from a selection of those working directly in the world of publishing, including authors, agents, writing instructors, editors, and publishers, we’ll get front-row seats to this age-old debate. For those looking for practical how-tos, tips on creating an effective outline will help send you on your writerly way.

PLOTTERS VERSUS PANTSERS: THE GREAT DEBATE

Plotters: The Benefits of Outlines

Elizabeth Sims, Florida-based author of the award-winning Lillian Byrd crime series, says her favorite method is to “jot down some basic ideas for a plot, focusing on what I call ‘heart-clutching moments,’ then work out the rest as I write the book. Beyond that, I’ll often look ahead two or three chapters and write a paragraph for each one that simply says what has to happen in that chapter.” And she prefers to use the term story  map, disliking the word outline. “The term outline seems to connote rules and distasteful work. Story map brings to mind discovery, adventure, and getting somewhere,” emphasizes Sims, who’s also a contributing editor for Writer’s Digest. Lynn Wiese Sneyd, owner of LWS Literary Services in Tuscon, Arizona, refers to outlines as “tracks,” and Mary Lou George, a Toronto, Ontario-based mainstream romance novelist, likens them to a “road map,” stressing that her willingness to “prepare them is the only thing that separates me from the animal kingdom.”

Regardless of what they’re called, outlines, for those who prefer them, are a godsend. “For me, the outline is crucial,” says George. “A good outline helps me plot and pace the work. It can keep me on track and help me identify weaknesses in my story. I can see where I’m going to run into trouble before I start writing, and I can structure the story accordingly.” How does an outline help her? “I map out what’s going to happen in each chapter. If my story involves a mystery that needs to be solved, I highlight the clues, misdirection, etc., just to keep track. I list each scene. That way, I can get a feel for high-tension points in the story and pace accordingly. Once I’ve mapped everything out scene by scene, I know where I want to introduce a love scene, a confrontation, some mystery, or a funny bit, just to keep them wanting more. I get a feel for whether it’s all going to work to my satisfaction.”

Sims feels that “an outline is well worth the trouble when writing a mystery.” So does Kathryn Mockler, Toronto, Ontario-based publisher of The Rusty Toque (an online literary, film, and art journal); senior editor at the literary magazine Joyland: A Hub for Short Fiction (Toronto); and creative writing lecturer at Western University in London, Ontario. “If you are writing genre fiction or screenplays, you pretty much have to have a tight structure, and outlining can be helpful for that.” Nita Pronovost, editorial director at Simon & Schuster Canada and a former senior editor at Penguin Random House in Toronto, Ontario, agrees, adding: “Often, genre writers have more practice using the outline as a technique and tool that guides their creative process rather than stifles it.” Jennifer MacKinnon, a freelance editor in Newcastle, Ontario, and a former editor at Scholastic Canada, concurs. “Mystery novels need to have very specific events happen for the story to work in the end, [and that’s why] it may help writers work out some plot holes and structural and pacing issues beforehand, which would mean less editorial revisions later.” Finder feels the same holds true for his novels. “Thrillers have too many moving parts. They’re all about plot. They’re almost always too complex to write without doing some sort of outline in advance.” For his novel Power Play, he took his writer friend Lee Child’s advice and “brazened” his way through it, sans outline, which “wound up taking me several months longer than usual, simply because I wasted a lot of time on plot and on characters that I ended up cutting out.”

Unleashing Creativity

No one knows how long the controversy over outlining has been around, but it’s a bristly debate with deep roots. One thorn of  disagreement stems from the notion of creativity: Plotters feel outlining is advantageous and part of the whole process, boosting creativity. Pantsers feel outlining squelches their creative flow. “If you feel like you need an outline in order to write or feel that an outline releases your creativity, then you should use an outline,” says Wiese Sneyd. MacKinnon believes that “even with an outline, the author has thought creatively about the story and the plotting and the characters.” And Toronto, Ontario-based award-winning author and freelance editor Janice Weaver stresses that new writers should be mindful not to “adopt the mind-set that the outline is somehow the enemy of creativity.” George agrees, adding that an outline is “there to help me, to enhance my creativity. That’s its reason for living. I don’t look at my outline as written in stone. I created it; it’s mine to morph into whatever I choose. It’s as adaptable as I want to make it.”

Sims says, for her, the greatest benefit of a story map is “anxiety reduction. You get up and grab your materials, and you can start that next chapter knowing at least basically what you have to get done in it.” Wiese Sneyd concurs. “As you venture into the storytelling and the manuscript, an outline can ease the anxiety of creating that which has never been created: unique characters acting within a unique story. It can shed light on a writing process that otherwise takes place in total darkness.” Philadelphia-based non-outliner Robin Black, author of the novel Life Drawing and the short story collection If I Loved You,  I Would Tell  You This, expands on this notion. For her, one of the downsides of not outlining is that “it is definitely a less secure process—emotionally, I mean. When I wrote my fully outlined novel, I knew what I was doing every day. … I enjoyed the lack of panic that nothing will occur to me next, or that I’ll take some giant wrong turn.”

Taking Control of the Process

Another benefit of outlines, according to plotters, is being in the driver’s seat. “It partly has to do with control. It feels good to know ahead of time where the story is going and how it ends. The blank page can feel very unsettling,” says Wiese Sneyd. “I’ve heard some authors say that their out-line consists of a beginning and an ending. Their job is then to fill in the middle.” For Wilmington, North Carolina-based Wiley Cash, New York Times best-selling author of A Land More Kind Than Home and This Dark Road to Mercy, “the greatest benefit is that it offers you the chance to see the totality of your idea. I’ll typically outline a novel once I know who the main characters are, so that I can get a sense of how I see their lives unfolding and how their lives will flow with and against the narrative.” His rationale? “Each character has a tiny plot evolving inside him or her, and it’s important to keep that in mind before you try to develop the arc of the broader narrative.” Cash says he won’t look at the outline for months while he’s writing, “but it will always be there in the back of my mind. It’s like the map in the glove box that you’re hesitant to get out and unfold because you think you may recognize a landmark around the next bend in the road. But the map definitely gives you some peace. It’s there if you need it. For me, outlines are the same.”

Pronovost also agrees with the outline-as-map benefit. “The initial outline is a kind of map. I can sometimes spot narrative problems right from the outline, which means that the author is saved the aggravation and time of falling into a potential black hole in the story.” For her, outlines provide “clarity of thought, organization, direction … an architecture to a story, and it helps the author (and editor) retain a kind of muscle memory of the framework long after the outline has been put aside and the work on scenes and chapters begins.” And, she says, “what an outline can do, especially for new writers, is save them from becoming too involved in the journey and becoming lost in the maze of superfluous narrative.” Weaver concurs: “Outlines are especially important for new writers, because those are the people who sometimes lack the discipline or the critical distance needed to see the problems with their manuscripts.” Pronovost also stresses that “the outline provides a way for the author to think from the point of view of the creator and from the point of view of the readership.” How, exactly? “The outline creates awareness in the writer of the techniques they are using to tell the story: what each chapter covers, what the main actions are, how each segment opens and closes, where the major turning points occur, and so on. That’s taking care of the reader’s experience, something an author should always consider.”

Treating the Outline as a First Draft

Scottsbluff, Nebraska-based K.M. Weiland, author of Outlining Your Novel, Structuring Your Novel, and the fantasy novel Dreamlander, has an interesting theory about the pros of outlining. “Many authors who don’t use an outline are actually using their first drafts as an outline of sorts—from which they then figure out the story’s problems and use it as a template to write a better second draft.” So, she says, “outlines are my rough draft. And then when I actually go to write the first draft, it’s actually the second draft. Since I already know what’s going to happen, it’s where I get to fine-tune those ideas, smooth them out, and explore them further.” For Weiland, “outliners do most of the major revising in the predraft process, which allows for much faster (and, dare I say, more fun?) first drafts and much less revision time afterward.”

Karen Wiesner, genre author of more than one hundred novels and of First Draft in 30 Days and From First Draft to Finished Novel, agrees. She used to be a pantser, but after writing sometimes twelve drafts of a novel to finally get it right, she decided to give outlines a try. “With the right preparation, you can create an outline so complete, it actually qualifies as the first draft of your book and includes every single scene of your book. You can see your entire novel from start to finish in one condensed place. An outline like this … contains every single one of your plot threads, unfurled with the correct pacing and the necessary tension, culmination, and resolution from beginning to end.” For Wiesner, the outline is “the place to work out your story settings, plot conflicts, and in-depth characterization before starting the actual book. This allows you to focus on scenes that work cohesively together and advance all of these. Additionally, tension, foreshadowing, dialogue, introspection, action, descriptions, etc., can best be done within the outline, building strength while adding texture and complexity.” The best part? “Creating an outline like this puts the hard work of writing where it belongs—at the beginning of a project. If you work out the kinks in the story in the outline, you ensure that the writing and revising are the easy parts.” Wiesner’s analogy cements her argument: “When I write a book based on a ‘first draft’ outline, pure magic happens because I watch the skeleton—the framework of the book contained in my outline—putting on flesh, becoming a walking, talking, breathing story.”

Like Weiland, Pronovost, and Wiesner, Weaver believes an outline can save a writer both time and frustration. “Ideally, it will force you to think through the events of your novel before you ever put pen to paper, and in doing so, it can reveal potential pitfalls, uncover creative opportunities you hadn’t considered, and give you a broader perspective. An outline can condense that process and minimize the wrong turns, and that makes it more likely that you’ll finish what you started.” Sally Cooper, Hamilton, Ontario-based author of Love Object and Tell Everything and creative writing professor at Humber College in Toronto, Ontario, agrees with Weaver’s thoughts. “A good outline helps me think through the story ahead of time, so I avoid writing myself into an unresolvable corner. Outlines also create direction, signposts, or goals to look forward to and meet.”

Kathy Lowinger, Toronto, Ontario-based author and former publisher of Tundra Books, says that, “oddly enough, a detailed outline can be of most use to those who write beautifully. For them, it is easy to write a great sentence or paragraph or even several pages without benefit of a good skeletal structure. Eventually it becomes apparent that the plot isn’t well thought out, but good writing can hide the plot flaws for a long time.” She also believes that for writers who claim to be smothered  by an outline, “I always think that they don’t understand what an outline is. It can be changed if it isn’t working, but,” she cautions, “the author has to understand that a single change should be looked at in the context of the whole work.”

Speaking of the whole work, Weaver has a fitting metaphor regarding outlines. She likes to compare a manuscript to a jigsaw puzzle. “Your job as the writer is to make all the pieces fit together to form a complete and pleasing picture in the end. The outline is the photograph on the puzzle box—it’s a guide to remind you what picture you’re ultimately trying to create. Sometimes you’re contending with a puzzle that comes with extra pieces that don’t quite fit. A big challenge for most writers, in my experience, is recognizing that those extra pieces don’t belong, and having the courage to let them go. An outline can relieve you of some of those decisions by making it clear when something doesn’t fit.”

A Word to the Wise for Plotters

Even pro-outliners caution against following an outline blindly. “If you get extremely detailed and rigid about the outline process, you can rob yourself of the chance to stumble upon something awesome,” says Sims. “An outline can and should be fluid. Be okay with throwing an outline away and starting over or slicing and dicing and adding in new stuff—even if you’re halfway through your book. If you get a gut feeling you ought to try something drastically different, give it a go.” MacKinnon concurs. “The outline is just a written guideline. Most authors I know would never let an outline get in the way of a good story. If inspiration hits in the middle of writing, and the characters or story seems to be going in a different direction, they follow their instincts and go with the story rather than the outline.” Cash holds the same theory, stressing that “the greatest drawback is that there’s always the risk of being shackled to your outline. Trust me, you won’t disturb the universe if you don’t follow it.”

Pronovost feels the same. “Just because a writer has a plan doesn’t mean she has to dogmatically stick to it. There is always room for creativity in any structure, including in an outline. A rough, flexible, dynamic outline—one where change can occur throughout the drafting process—is a very practical tool.” Kevin Morgan Watson, publisher at Press 53 in Winston–Salem, North Carolina, agrees. “An outline should be, to borrow a phrase from the movie Ghostbusters, ‘more of a guideline than a rule.’ A writer should always be open to new ideas that present themselves during the writing process. When that little voice says, ‘What if my character does this or goes there instead of following the outline; I wonder what would happen?’ I think writers should listen to that voice and take the detour.” He cites the “wise words” from American poet Robert Frost as further evidence:

“No surprise in the writer, no surprise in the reader.”

Shaping the Story

For Sam Hiyate, literary agent, president, and co-founder of The Rights Factory in Toronto, Ontario, “outlines are essential for helping shape a story. You wouldn’t start building a house without blueprints. Why start a novel without one?” For Hiyate, who’s also a creative writing instructor at the University of Toronto and a publishing instructor at Ryerson University, “the most important thing is to write an outline at the level of detail that makes you comfortable. Some writers might have one [outline] that is two pages, whereas some might want ten to fifteen pages. If you have it in bullet points to start, you can still enter a chapter or scene with a lot of possibility, as long as you know where it will quickly go.” For him, it’s all about “writing with the level of detail that will keep your writing spontaneous and fresh.”

For number one New York Times best-selling author John Grisham, outlines are the Holy Grail of productivity and structure. “The books are carefully outlined before I ever start. Chapter by chapter, from beginning to end. And usually tedious and boring and even painful—but it’s the only way to make sure the story’s going to work. Usually the outline is fifty pages long. And the longer the outline, the easier the book  is to write. I have started several books and put them aside—and a couple of times I’ve gone back and been able to finish them.” This level of planning for an outline on the part of the author could be an example of what novelist and short story author Terence M. Green refers to as “the micromanager, who plans the whole story out in advance before the actual writing. I think it’s fair to say that the writer who benefits the most from the micro-planning is the one most concerned with plot, and plot intricacies and twists.”

George sees an outline as a life-enhancing literary safety net. “If you run into trouble, it’s never too late to create an outline to help you along. It can be as detailed or as sketchy as you’d like. Sometimes, when I’m having a crisis of confidence, I will hone the outline in order get reassurance that my story has merit. That, alone, can get me writing again.” And George stresses that the outline may be for the writer’s eyes only. “Remember that no one else needs to see the outline.

It doesn’t have to be perfect. You don’t have to update it or stay faithful to it—it’s so unlike a spouse in that way. In fact, my relationship with my outline is probably the best I’ve ever known.”

Best Tips of the Trade

Looking for some writerly inspiration not only to create but also to nail an effective outline?
Our industry experts weigh in with these helpful tips.

“If your book were divided in pieces, what would they be called? How many pieces
(acts or parts) would there be? What would happen in each segment? Summarize in
only a few sentences, not in a thousand pages. Does your outline have a climax? If
not, why not? Does your outline have a clear beginning, middle, and end?” —Nita
Pronovost, editorial director at Simon & Schuster Canada, former senior editor
at Penguin Random House

“Don’t confuse your outline with a summary of your novel. Keep your outline brief.
It doesn’t even have to be comprised of complete sentences. Don’t be afraid to
change it or move things around, and consider putting it away once it’s completed.”
Wiley Cash, New York Times best-selling author

“Know your characters. Think in terms of scenes, like a filmmaker. Include thematic
and symbolic beats, not just plot points, and be open to throwing the outline out the
window if the story takes a promising turn.” —Sally Cooper, author and creative
writing professor at Humber College

“Outlines are a great way to think through a story, to envision a story, much like a drive
across the country or a family vacation: You can plan it down to the hour of every day,
but it’s in the detours along the way where the better story, the better adventure,
may be hiding. And what’s the harm in taking a detour to see what is there? If you
work from an outline, make it a loose guideline. Give yourself permission to veer off
course and explore.” —Kevin Morgan Watson, publisher, Press 53

“The outline is simply a tool; don’t let it intimidate you. Use it as an aid to pace your
novel well. Read it over from time to time. Your outline can help you identify slow
points in your story. It can remind you that you’ve forgotten something and, if so,
then how necessary is that something? Or maybe it was key, and you can’t neglect it.
The outline will help you make decisions.”—Mary Lou George, romance novelist

“Be flexible. Think of an outline as a collection of puzzle pieces. At first you think a piece
might fit well here, but then you see it fits better there. Keep moving the pieces around.
Don’t be afraid to toss some and add new ones.” —Lynn Wiese Sneyd, owner of
LWS Literary Services

“Think of your outline as the bird’s-eye view of your manuscript. It’s meant to show
you the best path to take—and to reveal any roadblocks long before you get to them—but it shouldn’t prevent you from taking the odd side road on your way to your destination. An outline can take many different forms, and if one technique is too restrictive or makes you feel too constrained, try another. One bad experience with outlining doesn’t mean all outlines are bad.” —Janice Weaver, award-winning author and freelance editor

“Don’t be afraid to make a mess. Writing is like life: glorious, unpredictable, full of
passion, woe, and joy. Be okay with ambiguity as you map your story; you’ll figure
it out. And be open to making parts of your outline rough and other parts very detailed.
Don’t worry about following any particular form.”—Elizabeth Sims, award-winning
author and contributing editor for Writer’s Digest

“Start out with what your central quest is; give your protagonist a series of trials of various
flavors (by that I mean level of difficulty, mood, etc.) to overcome; and put the resolution
in the protagonist’s hands. And make sure that the protagonist is marked by
each trial in some way. This holds for almost every novel, whether the quest is something
intangible like acceptance or tangible like the Holy Grail.” —Kathy Lowinger,
author and former publisher of Tundra Books

“Use the outlining phase as an opportunity to build story structure. The single most
important factor of a story’s success and salability will be the strength of its structure.
The outline is the place to start figuring that out so you will be able to place the important
plot points and other structural moments at exactly the right place to allow
them to achieve their utmost power.” —K.M. Weiland, author

“When writing a short story, I’ve found it useful to take a sheet of paper and divide it
into three (usually Intro, Body, and Conclusion, the Body being the substantial part
of the page). By filling in these sections with ideas and details, the story can come to
life in a general way. The actual writing of the story is where it can come to life in its
particulars. For a new writer of fiction: Know the ending of your story. If one has this
in mind, the goal is clear, the path straightens itself.” —Terence M. Green, creative
writing professor at Western University, novelist, and short story author

… to be continued

Watch for Jennifer’s feature in the upcoming 2018 Novel & Short Story Writer’s Market in mid-September 2017.

Jennifer D. Foster is a Toronto, Canada-based freelance writer, editor, and content strategist. She’s been in the writing and editing business for two decades, and her company is Planet Word. Jennifer’s clients are from the book and custom publishing, magazine, and marketing and communications fields and include The Globe and Mail, Art Gallery of Ontario, D. F. Plett Historical Research Foundation, Greystone Books, McMichael Canadian Art Collection, Canadian Children’s Book News, Dundurn Press, Ontario Dental Association, and Firefly Books. When she’s not busy spilling ink for her first novel, walking her greyhound, Aquaman, or reading, Jennifer enjoys travelling, antiquing, gardening, camping, and yoga. She’s a long-time mentor to novice editors via Editors Canada and novice writers via the Professional Writers Association of Canada. Jennifer is chair of Editors Toronto and administrative director of the Rowers Reading Series. Find her online at lifeonplanetword.wordpress.com.

© Jennifer D. Foster 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.




Finding the Best Way to Write

Finding the Best Way to Write with Michael LaRocca

I read voraciously, a habit I recommend to any author who doesn’t already have it. You’ll subconsciously pick up on what does and doesn’t work. Characterization, dialogue, pacing, plot, story, setting, description, etc. But more importantly, someone who doesn’t enjoy reading will never write something that someone else will enjoy reading.

I don’t write ‘for the market.’ I know I can’t, so I just write for me and then try to find readers who like what I like. I’m not trying to whip up the next bestseller and get rich. Not that I’d complain. Nope, I have to write what’s in my heart, then go find a market later. It makes marketing a challenge at times, but I wouldn’t have it any other way.

When you write, be a dreamer. Go nuts. Know that you’re writing pure gold. That fire is why we write.

An author who I truly admire, Kurt Vonnegut, sweats out each individual sentence. He writes it, rewrites it, and doesn’t leave it alone until it’s perfect. Then when he’s done, he’s done.

I doubt most of us write like that. I don’t. I let it fly as fast as my fingers can move across the paper or keyboard, rushing to capture my ideas before they get away. Later, I change and shuffle and slice.

James Michener claims that he writes the last sentence first, then has his goal before him as he writes his way to it.

Then there’s me. No outline whatsoever. I create characters and conflict, spending days and weeks on that task, until the first chapter really leaves me wondering ‘How will this end?’ Then my characters take over, and I’m as surprised as the reader when I finish my story.

Some authors set aside a certain number of hours every day for writing, or a certain number of words. In short, a writing schedule.

Then there’s me. No writing for three or six months, then a flurry of activity where I forget to eat, sleep, bathe, change the cat’s litter… I’m a walking stereotype. To assuage the guilt, I tell myself that my unconscious is hard at work. As Hemingway would say, long periods of thinking and short periods of writing.

I’ve shown you the extremes in writing styles. I think most authors fall in the middle somewhere. But my point is, find out what works for you. You can read about how other writers do it, and if that works for you, great. But in the end, find your own way. That’s what writers do.

Just don’t do it halfway.

If you’re doing what I do, writing a story that entertains and moves you, then you will find readers who share your tastes. For some of us that means a niche market and for others it means regular appearances on the bestseller list.

Writing is a calling, but publishing is a business. Remember that AFTER you’ve written your manuscript. Not during.

=====

I’ve been paid to edit since 1991 and still love it, which has made people question my sanity, but they were doing that before I started editing. I got serious about my writing in 1978. Although I’ve retired more times than Brett Favre, I’m revising my 19th book. Learn more about me at MichaelEdits.com.

© Michael LaRocca 2019

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




How Liz Schulte Failed Her Way to Massive Success as an Independent Author

In this guest post, you’ll learn how Liz Schulte failed her way to massive success as an independent author. One thing is for sure, she’s humble about her level of success. To learn more about how I met her, download this book for free: Profitable Publishing Today.

Liz Schulte’s Story

Liz Schulte

Since starting my publishing career about seven years ago, I have been fortunate enough to speak with and learn from many other authors. These individuals come from a variety of backgrounds, writing styles and professional careers. One thing that we all have in common is that we wrote a book. It doesn’t matter if the book is insanely successful or still looking for its market, writing a book is a major accomplishment. At the risk of sounding cliché, writing is a journey. A journey that is a little different for everyone, but not one you have to do alone.

This journey is the reason I am talking to you today. You see, I found myself traveling down this road to becoming an author without ever knowing it was where I wanted to be. A lot of writers knew they always wanted to be an author—I am not one of them. I wanted to be a lawyer then I was toying with the idea of forensic psychology. I never considered writing because it wasn’t a “real” career.

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However, after a fair amount of prodding I set out to write a book. Little by little I wrote bits and pieces as I had time, never breathing a word to anyone about what I was doing. The book wasn’t for other people, it was for me. I used every single idea that came to me. I remember thinking I would never be able to write another book because I used every good idea I had. In the mornings, the book was the first thing I thought about and it was my last thought as I fell asleep at night. Finally, I made it to the end. I was overwhelmed by the immediate sense of accomplishment that was quickly followed by sadness. My journey had ended.

After a few days, I started to read this book that I had poured so much of myself into and it was … awful. It was slap in the face. I grew up reading twelve books a week. How could I have written something so horrible? My first thought was to delete it, but something stopped me. Maybe it was the countless hours I poured into it or maybe I knew I couldn’t simply delete an accomplishment because it didn’t fit the narrow definition of what I wanted it to be. I finally decided I needed a second opinion. I confessed to my best friend that I had written a book and it wasn’t very good. She wanted to read it and I kind of wanted to hide under a rock. However, I did the brave thing and let the book go. A few days later, she finished reading it and told me something I wasn’t prepared to hear. She liked the story.

The next several months I devoted to making the book better, more like it was in my head. I tweaked and fussed until it was something that resembled what I wanted it to be, though it still hadn’t quite gotten there. By this point, I had already started another novel in a completely different genre. I made a folder for the first book and tucked it away as I fell in love with a new group of characters.

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I had no clue what to do with the first book. The extent of my plan was to write a book. I hadn’t thought beyond that. After much discussion, I agreed to query some agents. I sent out ten letters and received ten blandly polite form letters in return—though one did have a nice hand written note directing me to someone else, but I didn’t contact him. You see I loved writing and no one was going to steal that joy from me by telling me they didn’t like my books. I was happy just writing them.

This attitude brought me to a crossroads in the journey. I could keep writing just for myself, or I could find a way to share my stories. That’s when I received my first eReader as a gift. I promptly downloaded several books and read one that was really cute. I went in search of who her agent was only to discover she had self-published. It was an option I didn’t even know I had. I sent her a nervous email asking about self-publishing and what it required. In less than a day, she responded with a very long email telling me about her journey as a self-published author. Though I had no idea at the time, the woman I contacted just so happened to be one of the early Kindle millionaires.

I chose my path. I was going self-publish my books.

However, being a reader didn’t help me when it came to marketing or even the finer writing points. I began to devour as much information as I could. I saved my money and went to conferences, joined online writing groups and indiscriminately read everything my Google searches brought me to on the subject. Those early times were fraught with floundering blog posts trying to figure out what in the hell a brand was and whether or not I had one already.

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The first book released to lukewarm sales. I determined it was because I had done everything wrong. At one conference, they told me that flashbacks were bad—my book had them. At another conference, I was told that dreams were the worst—yep had those, too. It didn’t matter though because I had another book and this one was going to be different. This time I would do everything right. The new genre was hot and surely everyone would immediately snatch it up and Joss Whedon would want to buy the movie rights.

The second book came out, and much to my horror, it did worse than the first. What was I doing wrong? Marketing. Obviously, marketing was the answer. I would just market the hell out of the first book and then they would read my second book, never mind that I had written in two different genres. I set up blog tours, bought advertisements, set up some free days and did absolutely everything anyone had ever suggested about marketing. The first book started to sell. It had momentum, but guess what? The sales never transferred over to my other book. Instead people wanted to know when the next one would be out. I didn’t have another mystery. I was in the midst of writing a paranormal romance trilogy that wasn’t selling. I hit yet another crossroads in my journey: should I throw over my trilogy to write another mystery?

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Part of me wanted to follow the money, but I followed my gut. I wanted to write the trilogy so I did. And I couldn’t have made a better decision. After a fairly mediocre year, I released the third book in the trilogy and I used what I had learned marketing that first book to market the first book in the trilogy. The month of the release I made $12,000 and realized for the first time that maybe writing really could be a career.

I did a lot of things wrong along my journey, but I also did a lot things right. If I had to narrow it down, I would say these were the more influential decisions I made:

  1. I believed in myself.
    No one has ever told me I don’t have confidence in myself. I wrote a book and never once thought that I shouldn’t try it or it might be too hard. I simply wrote it because that’s what I wanted to do. That same confidence gave me the courage to undertake the overwhelming task of self-publishing and it helped me believe in my stories enough that I didn’t give up on them.
  2. I never stopped learning.
    Twenty-four books later, I am still learning. I still read about the industry, writing and marketing. Now, I am a bit more discerning about who I take advice from, but I still actively seek out new information. Recently, I heard the term influencer marketing. I didn’t know what it was so I read every article I could find on it until I started getting ideas about how I could apply it to what I do.
  3. I treated writing like a business.
    Yes, writing is a creative pursuit, but publishing is a business. I set deadlines and went through hell to keep them. I made professional connections and respected other people’s expertise and time like I would my own. To be a good self-publisher you have to be prepared for both aspects of the business.
  4. I did everything wrong.
    This is my favorite point to make. I didn’t do any of the things the blogs and speakers told me to do. I listened to them and respected what they had to say and where they were coming from, but this journey was my journey, not theirs. All the well-meaning advice in the world will not get you further down the road. If you are writing a book and you want a prologue in it, then put it in. You are the writer. Even if I rewrote my first book today, I wouldn’t touch a single one of the flashback scenes. They are just the way I wanted them to be. It is a part of that story and just because someone else got sick of them, doesn’t mean that I can’t use them. Always be true to your creative vision first. If it doesn’t work, cut it in editing, but trust your characters and let them have their own voice.
  5. I didn’t listen to the fear.
    I didn’t tell people I knew in my daily life that I was writing and publishing books until I had multiple books released. Even then, the thought of people I knew reading my books made me feel sick. It was ice-cold fear. I still have it. When people I know read my books I wait for them to tell me how much they hate it or everything I did wrong. I feel sick to my stomach when I send each book to editing, always fairly certain this is the book when they take away my laptop and tell me no more writing. The fear is everywhere and all authors have it. Had I listened to the fear I would have deleted my first book. I would never have let my friend read it. I wouldn’t have emailed that first author. I wouldn’t have joined and been active in author groups. I wouldn’t have tried self-publishing. I wouldn’t have put so much into promoting a book that wasn’t selling. I wouldn’t have finished my trilogy. I wouldn’t left my day job. The list can go on and on. Fear has long been the killer of dreams and I simply wasn’t willing to place mine on the chopping block.

Liz Schulte’s Marketing Plan

So that’s my story about how I got to this place where I can be a self-supported self-published author. Kim also asked me to tell you about my marketing plan. I am going to do this as a bulleted list in the order of importance:

  • The book
    Great marketing might sell one book, but it doesn’t make a career. The story, especially the ending, is what makes loyal readers. This is part of the reason why I am always learning. Each book is a chance to hone my craft and tell a better story so I always try to produce novels I can be proud of—stories I would like as a reader.
  • The quantity of product
    This was a mistake I made, but it was a lesson well learned. I focused a large amount of money and time on marketing one novel when I didn’t have a backlist. It worked, the book sold, but there wasn’t the return on investment that I should have had. If one book is all you ever plan on writing, then market it as much as you want. But if you are planning a series, wait until you are at least three books in to start ramping up marketing efforts. You will get more return on your investment.
  • Advertisement
    The best way I have found to get word out about my books isn’t plastering social media with “please buy my book” posts. It is forming a strategic marketing plan for each book. First, I submit my book that will be on sale to Bookbub. If they choose my book, I will then form a strategy around that post. Bookbub still has the best reach of any of the book mailing lists, but they are also very selective, so don’t get discouraged. If I don’t get that ad, I select my sale period and will systematically go through the various sites stacking as many ads as I can for a period of a week to two weeks. The more exposure I can get the better. I will also set up targeted Facebook advertising for the period and send out my newsletter.
  • Networking
    Writing can be solitary, but don’t shut yourself off too much. There is a wealth of knowledge and experience out there from your fellow authors. Make friends, help others and accept their help. The indie community is kind and embraces new authors. Be respectful of other people’s time, but don’t be scared to ask your questions. Also, attend conferences. Meet authors, writers and publishers. Talk to them and share about your own experiences. Those connections will come back to reward you.
  • Social engagement
    I love social media — maybe a little too much. However, keeping in contact with your readers helps you, as an author, stay on their mind. Remember that you are there to be social, not to sell. Be yourself and only do the platforms you like. If you don’t like any social media, then don’t use it. Set up an email and website where readers can reach you. The idea is to make a direct connection between you and your readers.

That’s it. That’s my entire marketing strategy. There aren’t simple answers or easy solutions. Working hard and believing in yourself is the only way I know how to make a book series successful. I wish each of you the best of luck and would love to hear from you.

Liz

Liz Schulte is a self-published author in mystery and paranormal romance with more than twenty novels, multiple short stories and audiobooks. She is a member of RWA and her local guilds in Missouri, the Missouri Writer’s Guild, Sisters in Crime, and International Thriller Writers of America.

Though success in publishing didn’t happen overnight, like she envisioned it would, the journey has been worth the trials along the way. Liz became a self-supported full time author in 2013 and wouldn’t trade her hard begotten knowledge or the wonderful friends she has made along the way for anything.

Liz has a degree in psychology from the University of Missouri and a minor in philosophy. She has taken numerous forensic courses and writing classes as well as attended several symposiums on writing. She speaks on subjects ranging from self-publishing to marketing and social media.

Website                    Facebook                    Twitter                    Pinterest

© Liz Schulte 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




Ash Borodin Discusses the Writing and Editing Process

I want to thank Ash Borodin and his editor, Elisa, for providing this unique guest post about the writing and editing processes for the PPG Publisher’s Blog. I smiled all the way through the below dialog and found myself nodding “yes” through much of it.

The creative process of writing a book takes on many different forms, as Ash discusses below, and the editing/ghostwriting processes require much patience and collaboration between two willing participants…

Ash Borodin on The Editing/Writing Process

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My name’s Ash and my debut novel is called The Jealous Flock. It’s about the parallel lives of unique individuals struggling to define their values and identity in relation to the major culture clash(es) the world is experiencing right now.

My name’s Elisa and I edited the Jealous Flock

Ash: Everything I do is experimental, including this interview (which we are collaborating on live through Google Docs). I can imagine I’m an editor’s worst nightmare…

Elisa: Yes, you can say that again.

Ash: Can you elaborate on that… On second thought, actually don’t. Well, give us a rough idea of one of the challenges.

Elisa: Well for starters, having the chapters written in no particular order, so I couldn’t really make sense of the story. And using speech to text didn’t always give the words you intended, so I had to guess what they might be.

Ash: Ah, yes, I’d forgotten about that. I think I had this general master plan in my head for what the final book should be but I had no idea how to weave it all together. So initially it was more just a bunch of short stories. And then I gradually wrote some bridging stories to connect the others and from there more changes had to be made. It really was a mess. I still think it was a pretty good mess, from my point of view, it was like a band improvising, each person takes a solo and the others fit in and react.

Elisa: I also found it strange to read when it was initially in present tense, and I told you it sounded like a play.

Ash: Well, in a sense it was. And when you said that, I thought – alright I’ll make it a play then. But that was more stubbornness than resolve on my part. I think it could easily be adapted to work as a screenplay and that’s something I keep in the back of my mind if the opportunity ever arises.

Elisa: I think it might lack the beautiful descriptions you have put into the writing though, and perhaps make it more bland.

Ash: Yeah, and in part it was vanity that spurred me on to rewrite the whole thing in past tense. I didn’t want to lose my poetic vision, my voice. But finding some way between the two extremes was a real challenge for me as a writer, this being my debut novel especially. Because I wrote a lot of it live – I method acted the lines through a voice-recorder – it had that zeal, the immediacy you only get from the spoken word and some of the intimacy of conversation. To then put that into past tense, well it felt like prostitution of my passion at first. I was really adverse to it.

Now I tell people the importance of having an active reader (or an editor, really) from the beginning. Because writing is one thing, but storytelling is really a higher level of writing and that involves connecting, relating to your audience.

Elisa: Yes, it is, but it’s a hell of a difficult thing to try and convince an author that he needs to make a change like this. Authors really don’t like criticism of any kind.

Ash Borodin

Ash: Not naming any names, of course….

Elisa: None at all. And by the way, just so people know, I’m editing your writing as we speak. That’s why there are no spelling mistakes.

Ash: Ha! What people don’t know is that you just wrote ‘smelling mistakes’ and I saw it!

Elisa: Yes, okay, you caught me, but I did fix it immediately.

Ash: I think if we were to work on a book again it would be much easier this time because we’ve both mellowed a lot. For those who came in late, Elisa and I are married. And in the 3 years since we wrote the book we’ve been through a lot personally and as a couple, and I think though we blow up at times under great stress, we are generally able to plan ahead for stress and compartmentalise it a lot better.

Elisa: Sometime a good yelling match is exactly what you need to release it all.

Ash: I know, yesterday’s was great. We called each other unprintable names. A good time was had by all…

Elisa: So, back to editing… another thing that was difficult to get a handle on was that each character used first person, which was really confusing during the editing.

Ash: I think I would do that differently now, but surprisingly no-one’s complained about it yet. Yet….

Elisa: I think it actually works… now.  Now that we have each character’s name in the title of each chapter (thanks to me).

Ash: Yeah that was a necessary evil I was forced to accept as well. I was trying to be so clever in my writing that the reader would intuitively know who the character speaking was – that this was now their perspective. But it was too high a bar for me and maybe an unnecessary bar at that.

Elisa: You can’t expect the reader to do too much work themselves.

Ash: Well that was probably the final thing I relented on. I wanted it to be more work than it eventually was – for the reader. I wanted them to really pay attention like one would with a textbook or work of philosophy. But in the end the need to relate overcame the desire to be very serious.

Ash Borodin’s book is available here:

https://www.amazon.co.uk/dp/B01NAPZWB8

http://ashleyborodin.weebly.com

© Ash Borodin 2017

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




Learning How To Write with Michael LaRocca

Learning How To Write with Michael LaRocca of MichaelEdits.com

As a student of Spanish, my goal was to think in Spanish. Skip the word-by-word translation so I’d have the necessary speed to speak and listen. I know words in Spanish that I’d be hard pressed to translate. Usually profanity, I confess. Chingow!

For years my students here in China have studied grammar, and know it better than you or I. They read. They write. But speaking involves moving faster than that. In conversation, we don’t have time to write it first and make sure it’s all grammatically flawless, then read it aloud, perhaps after a bit of rehearsal.

So, I try to give them a chance to practice putting words together on the fly, rules be damned. The rules they’ve internalized will kick in and keep them comprehensible, which will build their confidence in their ability to keep creating conversation that way.

Learning How To Write

This is not unlike what we go through as authors. First we study rulebooks, perhaps take some classes, and conclude just about everything we’re is doing is wrong. So many rules to memorize. We might dread sitting down to write with all those constraints.

But really, it’s not about memorizing rules at all. It’s about internalizing the rules, following them (or not if you prefer) without being consciously aware of what they are. They’re there, but in the background.

The story’s what matters. You’re supposed to be having fun, not “working.” At least not during the creation phase.

We don’t always take the time to say, “I’ve written ten active sentences in a row so maybe I’ll whip in a passive one now” or “I need a beat for every X lines of dialogue.” I published four novels and edited dozens more before I learned what a beat was. (It’s a pause so the reader can catch his/her breath.)

And, of course, since it is writing and not speaking, we can always go back and revise later. Then rely on editors to catch what we missed, or at least make us wonder why we wrote it this way instead of that way.

Some authors aren’t even consciously aware of “the rules.” They’ve never taken a class, never read a book about writing. They’re simply avid readers who one day decided to write. But they’ve internalized the rules. It comes from reading.

I’ve said it before and I’ll say it again. If you want to write, you must read. If you don’t like reading, maybe writing isn’t for you. It’s not about writing because you want to say, “I am a writer.” It’s about writing because you enjoy writing.

And, it’s really nice when you’ve been writing for a long time to go back and read a book about how to write. You might find one or two things to tweak in your technique, as opposed to a daunting laundry list of flaws. It’s much easier to internalize one or two new rules than 50 or 100.

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I’ve been paid to edit since 1991 and still love it, which has made people question my sanity, but they were doing that before I started editing. I got serious about my writing in 1978. Although I’ve retired more times than Brett Favre, I’m writing my 19th book. Learn more about me at MichaelEdits.com.

© Michael LaRocca 2019

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




Writer School

Michael LaRocca Talks Writer School?

In this guest post, Michael LaRocca talks writer school. Is it necessary?

Here’s something from my mailbag. “Dear Michael, do you need to do good in school if you want to be a writer? I stink at school and all my friends laugh at me when I tell them I want to write, but I’m serious.” Followed by a sentence or two of “I need your words to encourage me” or some such nonsense.

Fortunately, a writing sample is rarely attached. If it is, either it’s excellent or it stinks like rancid yak butter.

Do you have to be good in school? Given what’s passing for English in some places, I’d certainly like to see more effort given to school. If you’re a student reading this, please try to learn something while you can.

If you aspire to be an author and you did poorly in school, or if you’re just plain uneducated, don’t let it stop you. What we do as authors isn’t taught in school. They teach grammar, and bless them. I can’t teach that subject. If you’re very fortunate, you’ll stumble across some teachers who teach you how to think. But thinking is the beginning of writing, not the end, and grammar can be fixed later if you find some long-suffering editor who’s willing to do it.

In other words, school can help you with the first step or two of your journey to becoming an author. Considering how many steps come after those, don’t be discouraged by test results and report cards.

To distill what you think, feel and believe from all the trash floating around in your head, and then to actually put that on paper the way you mean to put it, is a skill that only comes from years of practice. They don’t teach it in school. At least, no school I’ve ever attended.

Also, remember that you can never learn how to write books. You can only learn how to write the book that you are currently writing.

Our emailer then mentions that her friends laugh at her when she tells them she intends to write. Why does she care? I’ve lost count of how many projects I’ve undertaken despite criticism. Not just writing, either. Life. But let me narrow my focus so I can end this rant.

I shouldn’t have to tell you why you write. You don’t need my vindication or anyone else’s. If those who haven’t even read your work can discourage you, maybe you should give up. Or leave it all in a file cabinet somewhere for people to find after you die.

But I can tell you this. If you’ll let something as silly as your grades in school stop you from even beginning to write in the first place, nothing you have to write is worth finding after you die. And if you’re angry at me for saying it, good. Prove me wrong. Write a book.

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I’ve been paid to edit since 1991 and still love it, which has made people question my sanity, but they were doing that before I started editing. I got serious about my writing in 1978. Although I’ve retired more times than Brett Favre, I’m writing my 19th book. Learn more about me at MichaelEdits.com.

© Michael LaRocca 2019

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




Car Horns

{Author’s Note: I wrote this piece called Car Horns in 2005. I live in North Carolina now. One day I’ll write about turn signals.}

Car Horns by Michael LaRocca of MichaelEdits.com

Let’s pretend that you live in China. Let’s also pretend that, unlike me, you own a car. A Volkswagen Santana, of course. Who do you honk the horn at?

Well, you honk at everyone who’s in your way, and who you think is in your way, and who you are passing, and who you think is trying to pass you. Every bicycle needs a honk in case the driver can’t see you. Every pedestrian, most definitely, because they’re not looking at anything except their feet as they float out in front of you, or the text messages they’re sending on their cell phones.

Every car does this, and the roads become a constant cacophony of car horns. The noise is such that everybody tunes it out in order to function, so the horns are pointless. Nobody is listening to the horns. Some of us wear MP3 players cranked up to full volume specifically to block the noise, which is why we’re deaf. But honking is a habit the Chinese driver can’t break. It’s like breathing.

Okay, now here comes a legitimate reason to honk the horn, an emergency, perhaps some fool walking right in front of your car. What do you do? Flick the headlights. Just how stupid is that? If he can’t hear your horn, he sure can’t hear your headlights. Of course he can’t see your headlights, because he’s not looking at you. That’s what caused the crisis in the first place. Plus, it’s daytime. Nobody can see headlights in the daytime when he’s facing the other direction.

I offer this little tale for authors who wonder why I prefer understatement. Exclamation points and superlatives are your car horns. Save them until you actually need them.

{Author’s Note 2: I gave this to one of my Advanced English Writing classes in China. They weren’t offended. Hey, it never hurts to check. Beep beep!}

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I’ve been paid to edit since 1991 and still love it, which has made people question my sanity, but they were doing that before I started editing. I got serious about my writing in 1978. Although I’ve retired more times than Brett Favre, I’m writing my 19th book. Learn more about me at MichaelEdits.com.

© Michael LaRocca 2018/2019

All https://blog.polishedpublishinggroup.com guest posts from before 2017 were included in Diary of an Indie Blogger VOL 1 which can be downloaded from AmazonKobo, or E-Sentral free of charge. All other guest posts from the original PPG Publisher’s Blog have been moved here: https://polishedpublishinggroup.com/category/guest-bloggers/.
You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.




Quotes About Writing

I hope you will enjoy this ever-growing list of quotes about writing. Bookmark it and come back to it often, as I’ll continue to update it for you. Feel free to click on each image and share these quotes on your own blogs. Enjoy!

“I am a writer. I write not only for a living, I write because I am a writer.” ~Gary Jennings

“History will be kind to me, for I intend to write it.” ~Winston Churchill

“You can always edit a bad page. You can’t edit a blank page.” ~Jodi Picoult

“Books are uniquely portable magic.” ~Stephen King

“The first draft is just you telling yourself the story.” ~Terry Pratchett

“Start writing, no matter what. The water does not flow until the faucet is turned on.” ~Louis L’Amour

“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” ~Stephen King

“I can shake off everything as I write; my sorrows disappear, my courage is reborn.” ~Anne Frank

“If the English language made any sense, lackadaisical would have something to do with a shortage of flowers.” ~Doug Larson

“I get a lot of letters from people. They say: ‘I want to be a writer. What should I do?’ I tell them to stop writing to me and get on with it.” ~Ruth Rendell

“Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” ~Larry L. King

“A synonym is a word you use when you can’t spell the other one.” ~Baltasar Gracián

You might consider syndicating this content on your own blog. If you do, make sure to attribute the original source so neither of us gets dinged on the SEO front. You can do that by including this line at the bottom of the article: This content first appeared on the PPG Publisher’s Blog and has been republished here with permission.
As a user of this website, you are authorized only to view, copy, print, and distribute the documents on this website so long as: one (1) the document is used for informational purposes only; and two (2) any copy of the document (or portion thereof) includes the following copyright notice: Copyright © 2019 Polished Publishing Group (PPG). All rights reserved.